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All Journal INTELEKTIVA Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
MIANDHANI DENNIZ YUNIAR
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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APLIKASI INSTAGRAM SEBAGAI SARANA PROMOSI BISNIS ONLINE : SEBUAH STUDI PADA AKUN WARUNG MAMAK MIANDHANI DENNIZ YUNIAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 03 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, OKTOBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Instagram pada awal kemunculannya hanya situs jejaring sosial berbasis sharing foto dan video secara gratis, kini dimanfaatkan sebagai sarana promosi bisnis online. Promosi merupakan bagian dari komunikasi pemasaran. Dalam penelitian ini objek yang diteliti adalah bagaimana Warung Mamak memanfaatkan aplikasi Instagram sebagai sarana promosi bisnis online dengan tujuan untuk mendeskripsikan bagaimana promosi Warung Mamak dalam memanfaatkan aplikasi Instagram sebagai sarana bisnis online. Data primer yang dikumpulkan berupa wawancara, observasi akun Instagram Warung Mamak dan dokumentasi dengan data sekunder artikel mengenai Instagram. Metode penelitian yang digunakan metode kualitatif dengan menggunakan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa, media Instagram lebih sesuai digunakan oleh pebisnis muda yang mempunyai modal kecil dalam kegiatan promosi bisnis online, dimana dalam penggunaannya tidak memerlukan biaya banyak, dapat diakses dimanapun dan kapanpun, aplikasi Instagram berbasis sharing foto mempermudah untuk mempromosikan online shop mereka. Temuan dalam promosi yang dilakukan Warung Mamak, yakni media Instagram lebih sesuai apabila target market adalah remaja dewasa yang juga cukup berminat tinggi dengan Instagram bahkan bisa lebih luas lagi, karena produk yang dijual kategori produk alat tulis kantor dimana semua umur membutuhkan produk tersebut.
Edukasi Lean Management dan Pemanfaatan Limbah Jambu Biji Merah pada Komunitas Petani Desa Purwosari, Kendal Ezar Amrullah; Miandhani Denniz Yuniar
Al-DYAS Vol 5 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v5i1.9026

Abstract

Purwosari Village, Sukorejo, Kendal has the potential to become a production center for red guava; however, this potential has not been optimally utilized, resulting in substantial guava waste and weak bargaining power among farmers, which in turn leads to low selling prices and limited access to end consumers. This community service program (PKM) was designed to respond to these problems by initiating a community empowerment program for guava farmers through a participatory rural approach focused on strengthening managerial capacity and utilizing post-harvest waste. The empowerment activities, which involved 12 partner farmers, emphasized the enabling aspect to raise farmers’ collective awareness of their existing potential through education on lean supply chain management concepts and product diversification, as well as demonstrative training on processing guava fruit waste into organic liquid fertilizer. The results show that this PKM activity succeeded in increasing farmers’ knowledge in identifying non–value-added activities, utilizing guava waste to enhance economic added value, and understanding the process of converting guava waste into organic liquid fertilizer. This community empowerment initiative underscores the importance of strengthening the managerial skills of farmer communities, whereby the application of lean concepts and product diversification emerges as a strategic alternative to improve economic welfare while making a concrete contribution to environmental sustainability. Nonetheless, the PKM results also indicate the need for further stakeholder involvement to reinforce other empowerment dimensions, particularly empowerment and protecting, in order to accelerate the socio-economic transformation of farmers in a more positive direction.
Co-Authors Ezar Amrullah