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All Journal Balance : Jurnal Akuntansi dan Manajemen Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Herawati, Devi
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Harga, Promosi, dan Kemudahan Terhadap Kepuasan Pelanggan Minibus Herawati, Devi; Nasution, Novrihan Leily; Simanjorang, Elida Florentina Sinaga
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 1 (2025): April 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i1.686

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi, dan kemudahan terhadap kepuasan pelanggan dalam penggunaan layanan transportasi minibus. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada pengguna jasa. Data yang dikumpulkan dianalisis menggunakan berbagai teknik analisis statistik, seperti uji validitas, reliabilitas, regresi linier berganda, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa ketiga variabel independen harga, promosi, dan kemudahan memiliki pengaruh positif terhadap tingkat kepuasan pelanggan. Temuan ini memberikan kontribusi praktis bagi penyedia jasa transportasi dalam menyusun strategi peningkatan pelayanan yang berorientasi pada kepuasan pelanggan.   This study aims to determine whether the Influence of Price, Promotion, and Convenience on Increasing Minibus Customer Satisfaction at PT. RAPI Transport Kota Rantau Prapat, Labuhanbatu Regency. The number of samples is 96 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significant values ​​<0.05 with a determination level of 0.965 or 96.50% giving a positive and significant influence.  
MENINGKATKAN CINTA, BANGGA, & PAHAM RUPIAH MELALUI SOSIALISASI DAN SIMULASI TRANSAKSI SISWA SD DESA KUTAMBARU Herawati, Devi; Humaira Manurung, Albina; Pramudipa, Rezza; Atikah, Atikah
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2021

Abstract

Efforts to improve financial literacy and foster pride in the Rupiah were carried out through the integration of the “Love, Proud, Understand (CBP) Rupiah” campaign with practical transaction simulations for elementary school students (grades 4 to 6) in Kutambaru. As a symbol of national sovereignty, the Rupiah requires early understanding to prevent improper treatment and to enhance financial literacy. The methods used included interactive lectures and experiential learning to deliver materials such as the introduction to the Rupiah, its meaning and role, and its security features, followed by transaction simulations using a menu booklet to test practical skills. The results showed high student enthusiasm during the socialization activities, with students demonstrating confidence in identifying the security features of the Rupiah. In the transaction simulation practice, approximately 43% of students completed the tasks perfectly, while the remaining 57% made minor errors related to calculation and accuracy. This approach proved effective in developing both theoretical and practical understanding, although further reinforcement is needed to improve accuracy for optimal results
Co-Authors Atikah Atikah Humaira Manurung, Albina Nasution, Novrihan Leily Pramudipa, Rezza Simanjorang, Elida Florentina Sinaga