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All Journal Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL FPPTI
Marni, Ziani
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Edukasi Pemasaran Daring untuk Meningkatkan Pemasaran Produk UMKM Guesin Pacs Desa Cibodas Jawa Barat Wibowo, Hery; Marni, Ziani; Suryaningrum, Rahmadianty Anastya; Agustami, Shafira Salsabila; Dewi Pamungkas, Gusti Ayu; Sa'bani, Nurhikmah Komala
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 1, No 2 (2020): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v1i2.26593

Abstract

Sektor UMKM merupakan unit usaha berbasis masyarakat yang rentan dengan kerasnya persaingan usaha dan pemasaran. Maka, seluruh upaya ataupun investasi untuk membantu UMKM untuk meningkatkan kemampuan usahanya, adalah sesuatu yang layak diperjuangkan.Hadirnya Masyarakat Ekonomi Asean dan Revolusi Industri 4.0, telah mengubah perilaku manusia dalam dunia bisnis, kewirausahaan dan secara lebih khusus aktivitas pemasaran. Maka, diperlukan kiranya sebuah tindakan khusus bagi pelaku UMKM, khususnya di pedesaan, untuk dapat bersaing secara kompetitif dalam era digital ini. Program Pengabdian Masyarakat ini bertujuan untuk membantu para pelaku UMKM meningkatkan keterampilan pelaku pribadi maupun kapasitas usahanya. Salah satu UMKM yang secara konsisten mempertahankan dan mengembangkan usaha berbasis potensi lokal adalah usaha kewirausahaan berbasis masyarakat yang menghasilakan produk Guesin Pacs. Adapun bahan dasar dari usaha ini adalah produk makanan berbasis telur asin. Maka, dalam rangka meningkatkan kualitas dan kapabilitas pelaku usaha untuk memasarkan produknya secara daring atau berbasis internet tim melakukan sejumlah kegiatan. Proses pengabdian dimulai dari pengumpulan data awal melalui wawancara dan observasi untuk mengetahui lebih dalam kondisi usaha, lalu dilanjutkan dengan melakukan pelatihan dan pendampingan usaha dalam rangka meningkatkan kemampuan pelaku usaha melakukan pemasaran secara daring.
Analisis Bibliometrik Tren Topik Penelitian pada Artikel Ilmiah Dosen Fakultas Rumpun Kesehatan Universitas Padjadjaran Tahun 2016 – 2020 Marni, Ziani; Erwina, Wina; Rohman, Asep Saeful
Jurnal FPPTI Vol. 2, No. 1 (2023): Juli 2023
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v2i1.28

Abstract

Knowledge mapping in the field of health science is very important to do because it helps the lives of many people. The large number of scientific articles published by Universitas Padjadjaran lecturers in the health sector has not been accompanied by mapping of research topic trends. The aim of this research is to determine trends in research topics in scientific articles by lecturers at the Faculty of Health, Universitas Padjadjaran and to determine the position of research topics that have been conducted on health topics in the world and in Indonesia. The research method used is the bibliometric method with a quantitative approach using Co-word analysis based on the presence of keywords available in each scientific article. The research results show that the trend of research topics in scientific articles by health faculty lecturers in 2016-2020 is Children, Knowledge, and Breast cancer. The research focus of health faculty lecturers in 2016-2019 was on the health of children, women or mothers, and adolescent health, then the research focus shifted in 2019-2020, namely regarding the Covid-19 virus. A small number of research topic trends carried out by health faculty lecturers are in line with world and Indonesian health topics according to the World Health Organization. Trends in research topics and research topics that are still little discussed can become references and recommendations for further research in the health sector.
Analisis Bibliometrik Tren Topik Penelitian pada Artikel Ilmiah Dosen Fakultas Rumpun Kesehatan Universitas Padjadjaran Tahun 2016 – 2020 Marni, Ziani; Erwina, Wina; Rohman, Asep Saeful
Jurnal FPPTI Vol. 2, No. 1 (2023): Juli 2023
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v2i1.28

Abstract

Knowledge mapping in the field of health science is very important to do because it helps the lives of many people. The large number of scientific articles published by Universitas Padjadjaran lecturers in the health sector has not been accompanied by mapping of research topic trends. The aim of this research is to determine trends in research topics in scientific articles by lecturers at the Faculty of Health, Universitas Padjadjaran and to determine the position of research topics that have been conducted on health topics in the world and in Indonesia. The research method used is the bibliometric method with a quantitative approach using Co-word analysis based on the presence of keywords available in each scientific article. The research results show that the trend of research topics in scientific articles by health faculty lecturers in 2016-2020 is Children, Knowledge, and Breast cancer. The research focus of health faculty lecturers in 2016-2019 was on the health of children, women or mothers, and adolescent health, then the research focus shifted in 2019-2020, namely regarding the Covid-19 virus. A small number of research topic trends carried out by health faculty lecturers are in line with world and Indonesian health topics according to the World Health Organization. Trends in research topics and research topics that are still little discussed can become references and recommendations for further research in the health sector.
Co-Authors Agustami, Shafira Salsabila Asep Saeful Rohman Dewi Pamungkas, Gusti Ayu Hery Wibowo, Hery Sa'bani, Nurhikmah Komala Suryaningrum, Rahmadianty Anastya Wina Erwina