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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Manajemen Bisnis Kewirausahaan
Fadzil Hanafi Asnora
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Pengaruh Kualitas Produk, Kepuasan Konsumen, Promosi, dan Brand Image Terhadap Minat Beli Mahasiswa pada Air Minum Le Minerale Bella Risma; Fadzil Hanafi Asnora; Syukron Arjuna
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2044

Abstract

Drinking water is a basic human need that must be available to everyone because it is essential for survival. Due to the high demand for drinking water, many producers see an opportunity to run businesses in this field, as this product is always needed anywhere and anytime. This study aims to determine the influence of product quality, customer satisfaction, promotion, and brand image on the purchasing interest of students in Le Minerale bottled water (Case Study at Universitas Labuhanbatu). This research uses a descriptive quantitative method. The population of this study consists of all students at Universitas Labuhanbatu who have purchased and consumed Le Minerale at least three times, although the exact number of the population is unknown. The sample used consists of 91 respondents. Each student tends to Students choose bottled water because there are many brand and type options, it is easy to find, the prices vary, and it offers good benefits.
The Influence of Transformational Leadership on Employee Engagement : The Role of Job Satisfaction as Mediating Zufrie; Rizki Syahputra; Alwi Muhammad Adam; Fadzil Hanafi Asnora; Aulia Indra
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.2

Abstract

This study aims to determine the effect of transformational leadership on employee engagement by mediating job satisfaction. The research was conducted with a quantitative approach. The data analysis technique used is Structural Equation Modeling (SEM). The research was conducted on the employees of the culinary business in Rantauprapat. 210 questionnaires were distributed and 159 returned. Therefore, the sample in this study was as many as 159 people. The results showed that there was a positive and significant influence between transformational leadership on job satisfaction, there was a positive and significant influence between transformational leadership on employee engagement, and job satisfaction had a positive and significant effect on employee engagement. The results also showed that job satisfaction had an indirect effect on employee engagement. Keywords: transformational leadership, job satisfaction, employee engagement
Co-Authors Alwi Muhammad Adam Aulia Indra Bella Risma Rizki Syahputra Syukron Arjuna Zufrie