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All Journal Management and Accounting Expose Milestone: Journal of Strategic Management
Lukito, Jefri
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Economics, Econometrics & Finance Social Sciences

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Metode Balance Score Card dalam Peningkatan Efektivitas dan Efisiensi untuk Menghadapi Persaingan Bisnis Saprianto, Reko; Lukito, Jefri; Purwanti, Titik; Wulandari, Endang
Management & Accounting Expose Vol 1, No 1 (2018)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v1i1.79

Abstract

Balance score card yang diperkenalkan Norton dan Kaplan pada tahun 1992 membawa angin segar ke perusahaan atau organisasi bisnis untuk diterapkan untuk mencapai hasil yang diinginkan dan diharapkan dalam pencapaian tujuan, target, dan kinerja. Penerapan balance score card akan mengarah pada efisiensi dan efektifitas pencapaian visi dan strategi sehingga kepekaan bisnis terhadap lingkungan dapat tercapai. Dengan demikian kualitas, layanan, kreativitas, inovasi dan keunggulan kompetitif dapat tercipta. Oleh karena itu, balance score card harus diterapkan secara konsisten, focus, dan meningkat berkelanjutan.
Formulation Techniques of Organizational Strategies in Jakarta (Case Study: Insurance Companies in Jakarta) Suryawan, Ian Nurpatria; Yulisnada, Yulisnada; Mardony, Denyus; Lukito, Jefri
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.2919

Abstract

Strategy becomes important for every organization to win competition through changes in internal and external environmental factors. Strategy requires strength, effort and good analysis to anticipate each challenge. Pearce and Robinson explain the stages of strategy management that produce strategy formulation techniques so that the strategies made by the organization are directed and correct. The method used in this research is discussion of qualitative descriptive research through proof of research that has been carried out by previous researchers regarding strategy. The results is business competitions in insurance products nowadays need to be responded by providing the best possible service therefore the insurance products are increasingly demanded by customers in this globalization era which is marked by rapid positive and negative impact on the organization. Thus, it is necessary to be careful in managing every organizational resources, not only focusing on internal organizational factors, but also external factors by utilizing any opportunities or threats that affect the organization both directly and indirectly. The CEOs of insurance company require to make analysis and formulation techniques to apply strategies in the form of winning competition and creating competitive advantage.
Co-Authors Ian Nurpatria Suryawan Ian Nurpatria Suryawan Mardony, Denyus Saprianto, Reko Titik Purwanti Wulandari, Endang Yulisnada, Yulisnada