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All Journal International Journal of Economics (IJEC) Journal of Economics, Management, Accounting and Computer Applications
Rinova, Dora
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Analysis of the Application of Marketing Mix to Increase Sales at Store Dikromoshop Bandar Lampung Novita, Atika; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1249

Abstract

When running a business, a company implements a marketing strategy to reach a predetermined target and optimize sales results. One marketing strategy implemented by Dikromoshop is a marketing mix strategy consisting of, product, price, place, promotion, people, process, and physical evidence. This study analyses the extent of the marketing mix strategy applied by Dikromoshop to increase sales and the factors that play a role in supporting or inhibiting the application of marketing mix strategies to increase sales at Dikromoshop stores. This research uses a qualitative descriptive approach by collecting data directly through observation, interviews, and documentation with the owner, employees, and consumers of Dikromoshop Bandar Lampung. The results of this study indicate that the application of the marketing mix Strategy by Dikromoshop in an effort to increase sales volume has been carried out to the maximum in accordance with the principles of relevant theory, which proved to have a crucial role in increasing sales volume. The supporting factors are quality products at affordable prices, products that are not market, social media promotions, and discounts such as flash sales given on twin dates. Then, the inhibiting factors are competition and lack of innovation in clothing products, followed by the payment process, which only supports payments via cash and transfers to one bank.
The Influence of Perceived Ease of Use and Perceived Security on Customer Satisfaction Using QRIS (Case Study: Bank Bri Unit Bandar Lampung) Supiati, Tina; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1250

Abstract

The learning wants to deepen how the perception of ease and security of QRIS affects customer satisfaction at Bank BRI Unit Bandar Lampung. As the national digital payment standard, QRIS has seen significant adoption. However, its success relies not only on ease of use but also on how secure customers feel using it. Data from Bank BRI Unit Bandar Lampung indicates that the number of QRIS users has reached 6,887, highlighting the need to explore the factors that impact customer satisfaction with this digital payment service. Through a literature review, this research identifies two main factors influencing customer satisfaction: ease of use and the security of the payment system. It is hoped that the results can support sales growth digital payment services, especially QRIS. By understanding what influences customer satisfaction, service providers can enhance service quality and increase the user base of QRIS. Then the learning can become material for the next study that explores other aspects of digital payment technology adoption in Indonesia.
The Effect of QRIS Convenience and Consumer Trust on Repurchase Intention: Evidence from La Madre Café, Tulang Bawang Barat Khalifatulloh, Dwiky Fahriza; Rinova, Dora
Journal of Economics, Management, Accounting and Computer Applications Vol. 2 No. 2 (2025)
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jemaca.v2i2.51

Abstract

The rapid development of digital payment systems in Indonesia, particularly the use of QRIS, has transformed consumer purchasing behavior. However, consumer trust remains a crucial factor influencing loyalty and repeat purchase.This study aims to analyze the effect of cashless payment convenience and consumer trust on repurchase intention at La Madre Café, Tulang Bawang Barat.The research employed a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression to test the influence of independent variables on repurchase intention.The findings indicate that both cashless payment convenience and consumer trust significantly and positively affect repurchase intention. These results confirm the initial hypothesis that ease of QRIS use and consumer trust are important drivers of repeat purchase decisions. It can be concluded that businesses such as La Madre Café should continue to optimize user-friendly cashless payment systems and strengthen consumer trust through quality service and secure transactions. Future research may explore additional variables such as customer satisfaction, digital literacy, or social media influence, and extend the model to different industries or wider regions for broader insights into consumer behavior in the digital economy.
Co-Authors Hanindyalaila Pienrasmi Khalifatulloh, Dwiky Fahriza Novita, Atika Supiati, Tina