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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Tumewu, Ferdiand J.
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Economics, Econometrics & Finance

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THE IMPACT OF BEHAVIORAL AND ATTITUDINAL LOYALTY ON PURCHASE DECISION OF AQUA’S MINERAL WATER PRODUCTS Lala, Richi C.; Tumewu, Ferdiand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.643 KB) | DOI: 10.35794/emba.v8i4.30949

Abstract

Abstract: This study aims to determine the impact of behavioral loyalty and attitude loyalty in purchasing decisions of Aqua mineral water products in the city of Manado. This research was conducted using a case study method where data were obtained through questionnaires distributed to 300 respondents who were distributed to all people in the city of Manado. As an independent variable in this study is the symbol of behavior loyalty (X1) attitude loyalty (X2). While the dependent variable in this study is the purchase decision given the symbol (Y). The sampling technique uses a random sampling method. The analysis technique used is the validity test, reliability test, classic assumption test, multiple linear regression test, F-test, t-test, and coefficient of determination test. Tests carried out using SPSS 22 program assistance. The results suggest that: (1) behavioral loyalty has a significant effect on purchasing decisions of Aqua mineral water products in the city of Manado with sig 0.00, (2) attitude loyalty does not affect purchasing decisions of Aqua mineral water products in the city of Manado with sig 0.475. Keywords: behavior loyalty, attitude loyalty, purchase decisions
THE ANALYSIS OF EMPLOYEE SELECTION PROCESS AT PT PEGADAIAN (PERSERO) KANWIL V MANADO Piyoh, Jaquelin Theresia; Tumewu, Ferdiand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.537 KB) | DOI: 10.35794/emba.v8i4.30846

Abstract

Abstract: Every company must have experienced problems in terms of lack of employee, or the employees who retire, die or leave the company because they violate the discipline rules on the employees that have been set. It is important for a company to do the right Employee Selection to get suitable employee that have qualified and can work according company’s needs. This research is aims to analyze the employee selection process at PT Pegadaian (PERSERO) Kanwil V Manado. The population of this research are employees who employed in the company with samples 15 employees that include employees who passed the selection and a selector which were chosen through purposive sampling. This research uses qualitative method with interview used to collect the data. The result of this research show that the Employee Selection Process set by PT Pegadaian (PERSERO) Kanwil V Manado is through online, and there are 3 indicators included in selection process which are; (1) Selection Stages, that started with initial screening, online assessment, online interview, medical test and user interviews.  (2) Selection Test and (3) References Check. Keywords: employee selection process
QUALITATIVE STUDY OF CUSTOMERS PURCHASE DECISION OF WARDAH COSMETICS IN MANADO Bokko, Brenda V.; Tumewu, Ferdiand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.918 KB) | DOI: 10.35794/emba.v8i4.30860

Abstract

Abstract: Purchase decision is a person's activity when making a decision to buy a product that is needed and in accordance with the wishes. Someone will feel satisfied if the product used has good quality at an affordable price. That is why customer decisions are important because as a problem-solving decision in buying a desired product. The purpose of this study was to find out how customer buying decisions on Wardah cosmetic products to achieve these goals researchers obtained information from 10 informants using a qualitative study which was an in-depth interview. Meanwhile, in-depth interviews were used to collect data among respondents who were Wardah's cosmetics. From the results, many respondents gave positive reviews but some of them gave negative reviews about Wardah cosmetics. Some recommendations were submitted for customers, it is good to know about customers' buying decisions because they need to understand what factors make them buy Wardah products. This research might be useful to reduce the bad things from customers and to improve the quality of Wardah products. Keywords: customer purchase decision, availability of product
Co-Authors Bokko, Brenda V. Lala, Richi C. Piyoh, Jaquelin Theresia