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All Journal JAS (Journal of ASEAN Studies) Shirkah: Journal of Economics and Business JASF (Journal of Accounting and Strategic Finance)
Phyo Min Tun
Assumption University
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effects of Service Quality and Positive Recommendation on Trust Building in Mobile Banking Adoption Among the Customers of Private Banks in Myanmar Phyo Min Tun
Journal of Accounting and Strategic Finance Vol 4 No 2 (2021): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v4i2.192

Abstract

This study attempts to follow the research direction and fill the research gaps of previous studies, most notably mobile financial service landscape, specifically mobile banking (MB) services of private banks in Myanmar. The proposed research model in this study emphasizes service quality, positive recommendation, and different perspectives of trust in namely: trust in bank and trust in MB, evaluated their extent of influence on customers of private banks to adopt MB. The data was collected from 310 customers of private banks in Myanmar. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed to analyze the data and investigate the hypotheses. The analysis results indicate that customer intention to adopt MB is significantly influenced by trust in MB however trust in the bank was found to be statistically insignificant. The positive recommendation plays a critical role in the improvements of trust in the bank and MB according to the research results. Although service quality is a key factor to obtaining positive recommendations and acquiring trust in the bank, it is an insignificant factor for building trust in MB. Further, trust in the bank has a significant effect on trust in MB. These findings are highly beneficial for future research studies in a similar context and bank managers to develop appropriate strategies regarding MB services in the private banking sector in Myanmar.
Prerequisites and Perceived Information System Qualities Model for Mobile Banking Adoption Among the Customers of Private Commercial Banks in Myanmar Phyo Min Tun
JAS (Journal of ASEAN Studies) Vol. 9 No. 1 (2021): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v9i1.6899

Abstract

The research attempts to conjecture the prerequisites of perceived qualities of information system (IS) such as mobile banking (MB). The quantitative research was conducted and a total of 577 MB users of private commercial banks in Myanmar participated in the research. The results of the hypotheses were formulated by using partly exploratory factor analysis (EFA), partly confirmatory factor analysis (CFA), and structural equation modeling (SEM) techniques. The findings expose that device quality is an independent factor, and an antecedent of user interface design quality and system quality. The research also discloses that user interface design quality is a prerequisite of system quality and information quality. In the research, system quality and information quality are key factors affecting customers’ intention to adopt MB. Further, the results confirm that system quality has a statistically significant effect on information quality. However, the effect of device quality on information quality is insignificant. It is expected that the research gives valuable insights for not only bank managers but also software engineers who are going to develop MB systems.
Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites Phyo Min Tun
Shirkah: Journal of Economics and Business Vol 6, No 2 (2021)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.016 KB) | DOI: 10.22515/shirkah.v6i2.416

Abstract

The present study aims to discover the relationship among social influence, verbal influence, easiness, trust, enjoyment, and intention to purchase in social commerce (S-Commerce), particularly by female users of social networking sites (SNS). A total of 280 responses were collected from female SNS users through an online survey. The obtained data were further examined for normality, construct validity, reliability, and model fit, using Structural Equation Modeling (SEM) to test the hypotheses. This study confirmed that social influence had a significant effect on verbal influence and trust; meanwhile enjoyment was influenced by trust and easiness. The results also revealed that trust and enjoyment had a positive effect on intention to purchase products or services from social commerce by the female SNS users. Moreover, verbal influence provided an impact on trust and easiness; while the relationship between social influence and enjoyment, easiness, and trust was not significant. These results contribute to offering fruitful insights for sellers and vendors of social commerce in attracting and acquiring the attention of female customers; as a result, it leads to achieving higher profits and flourishing business activities in social commerce.
The Effects of Service Quality and Positive Recommendation on Trust Building in Mobile Banking Adoption Among the Customers of Private Banks in Myanmar Phyo Min Tun
JASF: Journal of Accounting and Strategic Finance Vol. 4 No. 2 (2021): JASF (Journal of Accounting and Strategic Finance) - November 2021
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v4i2.192

Abstract

This study attempts to follow the research direction and fill the research gaps of previous studies, most notably the mobile financial service landscape, specifically mobile banking (MB) services of private banks in Myanmar. The proposed research model in this study emphasizes service quality, positive recommendations, and different perspectives of trust namely: trust in banks and trust in MB, and evaluated their extent of influence on customers of private banks to adopt MB. The data was collected from 310 customers of private banks in Myanmar. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed to analyze the data and investigate the hypotheses. The analysis results indicate that customer intention to adopt MB is significantly influenced by trust in MB however trust in the bank was found to be statistically insignificant. The positive recommendation plays a critical role in the improvements of trust in the bank and MB according to the research results. Although service quality is a key factor in obtaining positive recommendations and acquiring trust in the bank, it is an insignificant factor in building trust in MB. Further, trust in the bank has a significant effect on trust in MB. These findings are highly beneficial for future research studies in a similar context and for bank managers to develop appropriate strategies regarding MB services in the private banking sector in Myanmar.
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