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Pengaruh Media Sosial dan Komunitas Online Terhadap Loyalitas Konsumen Produk Skintific: Peran Mediasi Keterlibatan Konsumen dan Hubungan Pengguna Merek Safira, Jihan; Aryansyah, Ary
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The empirical study explains that this research tests several variables such as the influence of social media platforms on brand consumer engagement, online-based brand communities on brand user relationships and the influence of brand consumer engagement and brand user relationships on consumer brand loyalty. The contribution of this research will enable practitioners and researchers social media platforms and brand communities obtain good information and encourage discussion regarding brand consumer involvement and user relationships with brands as moderating factors in consumer brand loyalty management. This research uses a quantitative method with snowball sampling, namely a questionnaire that tests several variables. Of the 216 questionnaires distributed to Skintific users in Indonesia, 196 cases were validly directed for analysis using SmartPLS 3. The results of the research explain that social media platforms have a positive effect on brand consumer engagement, online brand communities have a positive effect on brand user relationships, brand consumer engagement. Has a positive effect on consumer brand loyalty and brand user relationships also has a positive effect on consumer brand loyalty. We recommend future research directions regarding the cross-cultural impact of online brand communities on consumer purchasing decisions and corporate sales decisions. Although this research is a pilot study, it is important to note that it adds to the growing body of research in the field of social media marketing. Future research directions should focus on generalizing the scope of research by considering the scope of coverage of social media users worldwide.
Tinjauan Yuridis Tindak Pidana Persetubuhan dengan Anak Dibawah Umur Berdasarkan Undang-undang Nomor 35 Tahun 2014 tentang Perlindungan Anak Safira, Jihan; Nurhimmi Falahayati; Dian Mandayani Ananda Nasution
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8635

Abstract

The increasing incidence of sexual offences against minors constitutes a serious violation of children's rights as an integral part of human rights. Such crimes not only undermine children's dignity but also cause long-term psychological harm and disrupt their development. In response, the Indonesian government enacted Law No. 35 of 2014 on Child Protection, which strengthens previous regulations by imposing minimum and maximum criminal sanctions as well as aggravated penalties for offenders in positions of authority. This study examines the legal regulation of child sexual intercourse crimes under the law, analyses factors influencing sentencing, and evaluates its implementation in judicial practice. Employing normative legal research with a legislative approach and secondary data analysis, the findings indicate that although the legal framework reflects the principle of the best interests of the child, its enforcement faces challenges, including evidentiary limitations, sentencing disparities, and low public awareness in reporting cases. Therefore, strengthened synergy among law enforcement agencies, government institutions, and the community is essential to ensure effective and equitable child protection