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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication JURNAL PUSTAKA KOMUNIKASI Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas
Herry Hermawan
Universitas Prof. Dr. Moestopo (Beragama)
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF E-CONSUMERS' MOTIVATION TOWARD ATTITUDE AND SATISFACTION: The Uses and Gratifications Approach Hermawan, Herry
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2133

Abstract

This study examines the influences of entertainment, informativeness, and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping is explored as the consequences of attitude toward online shopping, while informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying an online questionnaire carried out in 2020, using a representative sample. Findings showed that attitude toward online shopping is determined by entertainment, while informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitudes toward online shopping but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings contribute to the evolution of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers, and website system developers of online shopping sites dealing with products. To cite this article (7th APA style):Hermawan, H. (2021). The influence of e-consumers’ motivation toward attitude and satisfaction: the Uses and Gratifications approach. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 52-63. http://dx.doi.org/10.36782/jcs.v1i1.2133
FILM DAN IDEOLOGI POTRET ISLAM DALAM FILM-FILM HOLLYWOOD Herry Hermawan
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.699

Abstract

This research is concerned with Hollywoods portrayal of Islam. This research paper is basically analyses of four Hollywood Movies (Batman v Superman: Dawn of Justice; Avatar: The Last Airbender; Robocop 2014 and Iron Man 3). It consists the analysis of these movies to find out how Hollywood portrays Muslims, especially after 9/11. Through the qualitative research method the analysis techniques in use were genre and semiotics analysis. I analyzed and criticized the four movies scenes with regard to the language they used, the places where the scenes of movies took place and other minor details such as how the directors narrated and articulated different events and scenes with different Islamic symbols. The findings indicate that Islam and Muslims received negative coverage. A consistent stereotyped association with violence, terrorism, fundamentalism and extremism marks the representations of Islam and Muslims in Hollywood movies. These representations encapsulate the perception of Islam and Muslims by mass media to the point it becomes very difficult to perceive Islam and Muslims differently.
Penggunaan Seksualitas Wanita Dalam Iklan Televisi Herry Hermawan
Hybrid Advertising Journal: Publication for Advertising Studies Vol 1, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.103 KB)

Abstract

Penelitian ini mempertimbangkan Teori Objektifikasi Seksual untuk mengkaji penggambaran seksualitas perempuan dalam iklan TV. Melalui metode penelitian kualitatif, teknik analisis yang digunakan adalah analisis semiotik dan wacana. Temuan menunjukkan bahwa wanita lebih banyak muncul dalam iklan ini daripada pria, dan paparan tubuh mereka lebih banyak. Selain itu, iklan ini memiliki bidikan kamera yang terfokus pada dada dan selangkangan wanita. Temuan penting lainnya adalah mayoritas wanita tampil dengan pakaian renang atau pakaian dalam. Unsur seksualitas wanita lebih banyak dikomunikasikan melalui wajah dan bentuk tubuh. Tampilan wanita yang nyaris tanpa busana tampaknya menjadi ciri khusus dari pendekatan ini. Tema iklan Axe yaitu wanita, seperti objek, dapat dipertukarkan. Penggambaran seperti ini menyiratkan wanita dalam posisi seksual dikendalikan oleh kaum laki-laki. Temuan-temuan tersebut telah memberikan kontribusi terhadap berkembangnya Objektifikasi Seksual, khususnya dalam industri periklanan di negara-negara berkembang seperti Indonesia. Studi ini memberikan implikasi realisasi untuk pengembangan dan evaluasi strategi periklanan dan merek pemasar di masa depan.
EFIKASI DIRI MAHASISWA DALAM PENCARIAN INFORMASI DI WEBSITE PADA PERKULIAHAN ONLINE Herry Hermawan; Natalina Nilamsari; Hamsinah Hamsinah
Jurnal Pustaka Komunikasi Vol 6, No 1 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i1.2514

Abstract

The COVID-19 pandemic caused learning to be done with an online system. Although much of the current literature recognizes the ability of the Internet as a medium of learning, less is known about students' self-confidence to use the Web, especially those who take part in online learning. This research is intended to understand students' abilities when using the Internet toward online information seeking. This study considers Self-Efficacy and Information Seeking Theory of online learning to examine influences of self-efficacy on behaviour toward online information seeking. Particularly, information seeking behaviour are explored as the consequences of belief in their capabilities to organize and execute the online learning. Data were collected through a quantitative study applying online questionnaire carried out in 2022, using a representative sample (N=58). Findings showed self-efficay has a strong correlation with information seeking behaviour. Self-efficacy also has a significant influence on information seeking behaviour. If self-efficacy increase, then information seeking behaviour will increase. The findings has contributed to the evolving of the Self-Efficacy and Information Seeking Theory, particularly in online learning in developing contries like Indonesia. This study provides implications to e-learning, educators, colleges, government and website system developers of online learning sites dealing with education.
Penyamaan Persepsi, Penyusunan dan Realisasi Indeks Keterbukaan Informasi Publik di DKI Jakarta Herry Hermawan
Jurnal Pustaka Dianmas Vol 2, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The Public Information Openness Index has become the government's moral responsibility and a form of concern for the nation.  This also involved academics as a form of community service program. There are 3 (three) stages in its implementation, namely equalization of perceptions, preparation of indicators, and realization. There are 3 (three) dimensions of the Public Information Disclosure Index, namely the political, legal and economic environments. Data and scores from expert panelists are processed to determine the level of public information disclosure. The results of this activity are forwarded to the Central Information Commission, as an input for the government to formulate policies and budgets, as well as to report to the United Nations on information disclosure in Indonesia.
Co-Authors Hamsinah Hamsinah Natalina Nilamsari