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Saragih, Tiurma Elita
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Arts Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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INOVASI DAN ADAPTASI UMKM: MENGHADAPI TANTANGAN PERSAINGAN DI PASAR PORSEA Pakpahan, Alwin; Manik, Weld Rezki; Sirait, Nani Ro Anggitasari; Munthe, Fetrit; Simanjuntak, Mika Lestari; Saragih, Tiurma Elita
Jurnal Pengabdian Multidisiplin Indonesia (JUPEMI) Vol. 3 No. 1 (2025): Juni
Publisher : Merwinspy Publisher

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Micro, Small, and Medium Enterprises (MSMEs) have an important contribution to supporting regional economic growth, including in the Porsea Market area, Toba Regency. However, MSMEs are faced with various challenges, such as limited access to capital, low adoption of digital technology, lack of managerial skills, and dynamic changes in consumer preferences. As a form of real contribution to local economic empowerment, this community service activity is carried out to increase the capacity of MSME actors through a series of training, counseling, and mentoring programs focused on innovation strategies and business adaptation in facing market competition. This activity includes education on product development, social media-based digital marketing, business financial management, and the use of simple technology that supports operational efficiency. The results of the activities show an increase in the understanding and skills of business actors in managing their businesses more professionally and adaptively, including in the application of product innovation, the use of digital platforms for promotion, and more orderly financial records. In addition, the formation of a collaborative network between MSME players is an added value that strengthens the local business ecosystem. This activity is expected to be a sustainable effort to improve the competitiveness of MSMEs in the era of increasingly complex market competition
SISTEM PENCARIAN DATA PENDUDUK YANG TIDAK EFISIEN DI KELURAHAN PATANE III KECAMATAN PORSEA: REKOMENDASI UNTUK PENINGKATAN Simamora, Lambok Lamtulus; zebua, Indrawan foera-era; pasaribu, Sonia; Siahaan, Mahesa Pratama; sitompul, Perjuangan; Saragih, Tiurma Elita
Jurnal Pengabdian Multidisiplin Indonesia (JUPEMI) Vol. 3 No. 1 (2025): Juni
Publisher : Merwinspy Publisher

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Abstract

Patane III Subdistrict, Porsea District, faces challenges in an inefficient population data search system. This problem causes delays in administrative services, lack of data accuracy, and increases the workload for sub-district officers. This community service aims to analyze the causes of inefficiency in the population data search system and provide recommendations for information technology-based solutions. The carry out activities sed was direct observation and interviews with related parties. The research results show that the main causes are the use of a manual recording system, lack of data integration, and limited human resources trained in digital data management. As a recommendation, it is recommended to implement a digital-based information system, training for officers, and integration with the national population system to increase efficiency and accuracy of data.                                                                                      
Co-Authors Manik, Weld Rezki Munthe, Fetrit Pakpahan, Alwin pasaribu, Sonia Siahaan, Mahesa Pratama Simamora, Lambok Lamtulus Simanjuntak, Mika Lestari Sirait, Nani Ro Anggitasari sitompul, Perjuangan zebua, Indrawan foera-era