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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Tuturlogi: Journal of Southeast Asian Communication
Radhinda, Pitaloka Ayu
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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KERANGKA CUSTOMER INTERFACE PADA WEBSITE ANCOL DALAM MENINGKATKAN CUSTOMER ENGAGEMENT Radhinda, Pitaloka Ayu; Irwansyah, Irwansyah
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 1 (2021): Edisi Januari
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.57 KB) | DOI: 10.52423/jikuho.v6i1.15510

Abstract

Keberadaan internet yang sudah menjadi kebiasaan bagi masyarakat ini kemudian melatarbelakangi fenomena peralihan komunikasi face to face menjadi komunikasi yang berlangsung secara digital atau disebut screen to face. Dalam dunia komunikasi pemasaran praktik internet marketing communication menjadi lebih relevan karena kegiatan pemasarannya dilakukan secara sistematis melalui komputer interaktif sehingga dapat menghubungkan para pelanggan online dengan suatu perusahaan melalui perangkat online lainnya. Proses komunikasi screen to face kemudian dijelaskan melalui konsep 8c’s framework of customer interface dan peneliti mengaitkannya dengan peningkatan customer engangement. Penelitian ini dilakukan dengan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukan bahwa media komunikasi yang tampilannya dirancang sesuai dengan pelanggannya dapat membangun rasa keterikatan dan perilaku positif yang akan berdampak pada bisnis yang berjalan
Penerapan Proses Employer Branding Pada Perusahaan E-Commerce (Studi Kasus pada Shopee Indonesia) Radhinda, Pitaloka Ayu
Tuturlogi: Journal of Southeast Asian Communication Vol 1, No 3 (2020): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.001.03.3

Abstract

The success of a company depends on its branding managed human resources. Therefore it is important for the company to pay attention to the image or image attached to the company. This article seeks to find out how employer branding is implemented at the e-commerce company Shopee Indonesia. This research was conducted using a qualitative approach and a case study research method. Data collected from interviews with key informants throughout 2018. The results stated that the application of employer branding in Shopee Indonesia is carried out through a program that refers to the company's vision and mission, personality, and core value. Employer branding program refers to the Employee Value Proposition (EVP) strategy of internal marketing and external marketing. Shopee packages the program through #LifeAtShopee which is run by several departments within Shopee. Employer branding programs at Shopee are not only to attract potential employees and keep employees as company assets, but also to influence Shopee's image in the eyes of the public externally and internally.
Co-Authors Irwansyah Irwansyah