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Miaz, Okki Trinanda
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Economics, Econometrics & Finance

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Analisis Persepsi Konsumen Terhadap Produk Main Brand dan Fighting Brand PT. Sosro Miaz, Okki Trinanda
Jurnal Ekonomi Vol 6, No 2 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v6i2.344

Abstract

Marketing mix is one of many marketing strategies that usually used by companies to combine product price, place and promotion. This strategy is always changing amenable to the competitive condition progress. PT. Sosro is one of many companies thats threatened in this tightened competition. To overcome this obstacle, they decided to launch a product as a fighting brand. The product is later branded Teh Botol FruitTea Sosro that originally used to protect their main product Teh Botol Sosro. One thing interesting about using the strategy with fighting brand is a possibility of predatory, which is the fighting brand that was intent to protect the main brand becomes big and eventually act as a competitor for it's main brand. This condition is made possible by the growth of fighting brand that is so great and replace the main brand perception on consumers mind. The purpose of this research is to determine wether there is predatory risk by fighting brand towards the main brand of PT. Sosro. Furthermore this research wants to know thhe consumer perceptions towards product (one of the marketing mix) fighting and mind brand of PT. Sosro. This research is carried out by distributing questionaires to consumers of both product and tested with T-Test.
Pengaruh Kepemimpinan, Iklim Organisasi, dan Motivasi Kerja Terhadap Disiplin Kerja Pegawai Negeri Sipil Pada Dinas Pendidikan Pemuda Dan Olahraga Kota Bukittinggi Miaz, Okki Trinanda
Jurnal Ekonomi Vol 7, No 1 (2012)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v7i1.338

Abstract

Decreasing in dicipline shows by employee or civil official becoming an important issue. This research purposed to identify employee diciplinie influenced by leadership, organization climate, and motivation in Dinas Pendidikan Pemuda dan Olahraga Bukittinggi. Proportional stratified random sampling used to identify research sampling 81 person of civil officials. Hypotesis determined by structural equation model with AMOS package. The research result shows leadership have not significant influenced to create organization climate supporting. But, leadership have a significant correlated to motivation and employee dicipline, although organizational climate have not significant correlated to employee dicipline. According to this result, to increase employee dicipline in Dinas Pendidikan Pemuda dan Olahraga Bukittinggi must have efforts for instances leader supposed to be a motivator to create organization climate with participated leadership and leadership must be key factor to build both of correlation to increase employee dicipline.
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