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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) ARSHI Veterinary Letters Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Easta Journal Law and Human Rights Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies The Eastasouth Journal of Social Science and Humanities
Susilo, Anton
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Journal : West Science Interdisciplinary Studies

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Analysis of Culinary Tourism and Local Product Uniqueness on Destination Image and Tourist Interest in Central Java Apriyanto, Apriyanto; Susilo, Anton; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1876

Abstract

This study aims to analyze the uniqueness of culinary tourism and local products in shaping the destination image and influencing tourist interest in Central Java. The research adopts a quantitative approach with a sample of 150 respondents, using a Likert scale to measure the constructs, and employing Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) for data analysis. The findings indicate that both culinary tourism and local product uniqueness significantly contribute to enhancing the destination image and increasing tourist interest. Culinary tourism positively affects destination image and tourist interest, while local product uniqueness has a stronger impact on destination image and tourist interest. The study emphasizes the importance of promoting Central Java's culinary heritage and local products as part of a comprehensive tourism strategy. The research provides valuable insights for tourism stakeholders seeking to strengthen the region's appeal through culinary tourism and cultural authenticity.
Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry Judijanto, Loso; Suharto, Bambang; Susilo, Anton
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1515

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.
Co-Authors Ahmad Rizani, Ahmad Antonius Rachmat Chrismanto Apriyanto, Apriyanto Bambang Suharto Dasa Rahardjo Soesanto Devina, Yovita Frans Sudirjo Hemagiri, Theo Ismawati, Resma Judijanto, Loso Muhammad fauzan Muhtadi, Muhamad Ammar Triyantoro, Andri Winanto, Ahmad Yuan Lukito