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All Journal JRB-Jurnal Riset Bisnis RELEVAN : Jurnal Riset Akuntansi JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ilmiah Akuntansi Pancasila (JIAP)
Damayanti, Ameilia
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)

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STRATEGI PENERAPAN DIGITAL MARKETING UNTUK ENTREPRENEUR PEMULA PASCA PANDEMI COVID 19 Damayanti, Ameilia; Munira, Mira; Ichwani, Tia
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1335

Abstract

hit by the co-19 pandemic. Starting from companies to Micro, Small, and Medium Enterprises (MSMEs) are experiencing the impact of this situation. In the midst of this unstable condition, business decisions for both large companies and MSMEs must be made very carefully. MSMEs are experiencing the impact of Covid-19 so they need to make the right decisions and this is based on accurate financial and non-financial data and information. There are various kinds of problems that are generally faced in increasing the success of MSMEs, including aspects of capital, raw materials, weak knowledge in various aspects of management and human resources, as well as weak aspects of recording financial reports. But without sufficient knowledge and understanding of marketing, it will not be easy for MSME actors to be able to promote their quality products. This community service theme is Strategy for Implementing Digital Marketing for Beginner Entrepreneurs After the Covid-19 Pandemic. In this activity, MSME players will be given information and practice on the importance of Digital Marketing Implementation Strategies for Beginner Entrepreneurs after the Covid-19 Pandemic
Co-Authors Adinda Dwi Putri Annisa Nur Abdillah Azizah, Widyaningsih Dwi Putri Ramahadiyanti Fujianti, Lailah Herlan Ichwani, Tia Mira Munira Munira, Mira Murni, Yetty Nurjian Anggraini, Dias Rianto Rianto Shinta Budi Astuti Tryas Chasbiandani wibowo, Devina Kesya