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STRATEGI PENERAPAN DIGITAL MARKETING UNTUK ENTREPRENEUR PEMULA PASCA PANDEMI COVID 19 Ameilia Damayanti; Mira Munira; Tia Ichwani
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LP3M STKIP MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1335

Abstract

hit by the co-19 pandemic. Starting from companies to Micro, Small, and Medium Enterprises (MSMEs) are experiencing the impact of this situation. In the midst of this unstable condition, business decisions for both large companies and MSMEs must be made very carefully. MSMEs are experiencing the impact of Covid-19 so they need to make the right decisions and this is based on accurate financial and non-financial data and information. There are various kinds of problems that are generally faced in increasing the success of MSMEs, including aspects of capital, raw materials, weak knowledge in various aspects of management and human resources, as well as weak aspects of recording financial reports. But without sufficient knowledge and understanding of marketing, it will not be easy for MSME actors to be able to promote their quality products. This community service theme is Strategy for Implementing Digital Marketing for Beginner Entrepreneurs After the Covid-19 Pandemic. In this activity, MSME players will be given information and practice on the importance of Digital Marketing Implementation Strategies for Beginner Entrepreneurs after the Covid-19 Pandemic
Pengelolaan Keuangan Pada Gen-Z (SMAN 3 Depok) Ameilia Damayanti; Dewi Kurniawati; Tia Ichwani; Mira Munira; Basis G Andamari; Alyah Irvie Aranda; Nadira Nuazizah Sofyan
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.7161

Abstract

Salah satu masalah yang dihadapai oleh generasi milenial dan generasi Z adalah masalah keuangan. Pengetahuan yang minim terkait perencanaan dan pengelolaan keuangan bisa menjadi masalah lain bagi generasi Z. Tujuan pengabdian kepada masyarakat ini adalah memberikan pemahaman Gen-Z tentang pengelolaan keuangan pribadi agar bisa bermanfaat untuk masa depan. Siswa diberikan kuisioner sebelum dan setelah penyuluhan terkait pengetahuan tetnang pengelolaan keuangan,. Sebelum penyuluhan para siswa masih belum memahami bagaimana cara mengelola keuangan yang ada, lalu setelah adanya penyuluhan para siswa menyadari bahwa pengelolaan keuangan itu sangat penting dan bisa membawa dampak untuk ke depannya.
Penerapan Integrated Reporting Dan Kaitannya Dengan Nilai Perusahaan Di Indonesia Damayanti, Ameilia; Mira Munira; Herlan; Adinda Dwi Putri
JRB-Jurnal Riset Bisnis Vol 8 No 1 (2024): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v8i1.7555

Abstract

This research aims to determine the application of integrated reporting, profitability, and liquidity on company value. The data used in this research is secondary data obtained from financial reports on idx.co.id. The population in this study consists of infrastructure companies listed on the Indonesia Stock Exchange. Using purposive sampling technique, the sample consisted of 11 companies with an observation period of five years from 2019 to 2023. The research method used is multiple linear regression. The results of this research prove that the implementation of integrated reporting affects the company's value, as well as liquidity, but profitability does not affect the company's value.
Analisis Tingkat Kesehatan Bank Sebelum Dan Sesudah Pandemi Dengan Metode Rgec (Risk Profile, Good Governance Corporate, Earning, Capital) Studi Kasus Bank Bumn Dina Rafifah; Lailah Fujianti; Mira Munira
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol 5 No 1 (2025): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v5i1.7461

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat kesehatan bank pada bank umum BUMN sebelum pandemi tahun 2019 dan sesudah pandemi tahun 2022 menggunakan metode RGEC (Risk Profile, Good Corporate Governance, Earning, Capital). Jenis data yang digunakan pada penelitian ini adalah data sekunder berupa laporan keuangan pada tahun 2019 dan tahun 2022. Hasil penelitian menunjukkan bahwa tahun 2019 sebelum pandemi dan tahun 2022 sesudah pandemi: (1) Aspek Risk Profile bank umum BUMN dengan rata-rata nilai NPL dalam kategori sehat dan LDR dalam kondisi cukup sehat. (2) Aspek GCG bank umum BUMN pada tahun 2019 sebelum pandemi dan tahun 2022 sesudah pandemi dengan peringkat rata-rata berada dalam kondisi sehat. (3) Aspek Earnings bank umum BUMN tahun 2019 sebelum pandemi dan tahun 2022 sesudah pandemi dengan rata-rata nilai ROA dalam kategori sangat sehat dan NIM dalam kondisi sangat sehat. (4) Aspek Capital bank umum BUMN tahun 2019 sebelum pandemi dan tahun 2022 sesudah pandemi dengan nilai rata-rata berada dalam kondisi sangat sehat.
Pengaruh Intellectual Capital, Likuiditas, Dan Solvabilitas Terhadap Kinerja Keuangan Perusahaan Infrastruktur Yang Terdaftar Di Bei Periode 2019-2023 Nazhira Syarafina, Cynthia; Mira Munira; Ameilia Damayanti
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol 5 No 1 (2025): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v5i1.8351

Abstract

The company's financial performance is an important thing that shows how the company can manage the effectiveness and efficiency of its resources, especially in infrastructure companies. Measuring a company's financial performance is generally done using liquidity ratios and solvency ratios which prove the company's ability to meet its long-term and short-term obligations. Intellectual capital can also be a measure of financial performance. This study has the aim of testing the significant influence of intellectual capital, liquidity, and solvency on the financial performance of infrastructure companies listed on the IDX for the 2019-2023 period. This study uses a quantitative method, with an associative approach to testing using multiple linear regression analysis. The results of the study indicate that intellectual capital and liquidity have a significant effect on the financial performance of infrastructure companies and solvency does not have a significant effect on the financial performance of infrastructure companies.