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Impact of Urban Consumers’ Food Consumption Behavior Towards Food Waste Wong, Kelly Kai Seng; Sharifuddin, Juwaidah Binti; Teng, Phuah Kit; Li, Wong Wang; Song, Lai Kok
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 6, No 2: July-December 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.391 KB) | DOI: 10.18196/agr.62100

Abstract

In this study, we aims to determine the factors that affect the consumers’ food consumption behaviour and further to examine the impact of consumers’ food consumption behaviour toward food waste in urban area. This study collected 400 questionnaires from the Klang Valley, Malaysia. The findings showed that there are three latent factors from the factor analysis which related to the negative food consumption behaviour, which were consumers’ negative attitude on food demand, perceived behavioural control on food waste, and subjective norm.  Multiple regression analysis showed that the negative food consumption attitude and perceived behavioural control on food waste have significant impact on the negative food consumption behaviour. Furthermore, the chi-square test showed that the percentage of food waste related to the difference level of negative consumption behaviour on food. Besides that, the Pearson Chi-square also showed that over demand for food and did not consume the food before expired date are highly significant associated with the number of food waste created by a household. In conclusion, consumers’ proper planning on food consumption, cooking, and food deliver order playing a significant role to reduce food waste in Malaysia.
Impact of Urban Consumers’ Food Consumption Behavior Towards Food Waste Wong, Kelly Kai Seng; Sharifuddin, Juwaidah Binti; Teng, Phuah Kit; Li, Wong Wang; Song, Lai Kok
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 6, No 2: July-December 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.391 KB) | DOI: 10.18196/agr.62100

Abstract

In this study, we aims to determine the factors that affect the consumers’ food consumption behaviour and further to examine the impact of consumers’ food consumption behaviour toward food waste in urban area. This study collected 400 questionnaires from the Klang Valley, Malaysia. The findings showed that there are three latent factors from the factor analysis which related to the negative food consumption behaviour, which were consumers’ negative attitude on food demand, perceived behavioural control on food waste, and subjective norm.  Multiple regression analysis showed that the negative food consumption attitude and perceived behavioural control on food waste have significant impact on the negative food consumption behaviour. Furthermore, the chi-square test showed that the percentage of food waste related to the difference level of negative consumption behaviour on food. Besides that, the Pearson Chi-square also showed that over demand for food and did not consume the food before expired date are highly significant associated with the number of food waste created by a household. In conclusion, consumers’ proper planning on food consumption, cooking, and food deliver order playing a significant role to reduce food waste in Malaysia.
UNDERSTANDING EMPLOYMENT CONSTRUCTS ACROSS BORDERS: A CROSS-NATIONAL COMPARISON OF MALAYSIA AND INDONESIA Ling, Chow Poh; Teng, Phuah Kit
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.41-52

Abstract

In today’s digital age, digital literacy has emerged as a vital skill that shapes employability and workforce preparedness. The research examines the impact of digital literacy on employability among employees in Malaysia and Indonesia through a quantitative methodology and purposive sampling. Data were collected from 469 participants (238 Malaysians and 231 Indonesians) via structured questionnaires. Results show that nationality does not significantly moderate the link between digital literacy and employability, suggesting that perceptions of these constructs are consistent in both countries. This finding implies that initiatives to improve digital literacy can be applied similarly across these contexts. The study highlight the consistent relationship between digital literacy, employability, and related factors such as media literacy and perceived ease of use across different nationalities. For managers, policymakers, educators, and corporate trainers, this suggests that standardized frameworks may be effective in fostering digital skills and employability, supporting a cohesive regional strategy.
THEY’RE HEALTHY, THEY’RE SUSTAINABLE ALTERNATIVE FOOD SOURCES. WHY DON’T MALAYSIANS AND INDONESIANS EAT MORE BUGS? Teng, Phuah Kit; Cokki, Cokki; Waei, Ow Mun; Wai, Khoong Tai
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.83-94

Abstract

In recent years, the consumption of healthy foods, particularly organic options, has emerged as a key factor in driving sustainable transformation. However, the rising global population, increasing incomes, and urbanization have intensified concerns over food security due to the depletion of natural resources. To address these challenges, governments and businesses have introduced strategies such as adopting innovative, efficient, and cost-effective technologies to enhance agricultural productivity. Despite these efforts, food insecurity remains a significant issue for low-income households in developing countries, including Malaysia and Indonesia. This study aims to explore the influence of trust, food neophobia, perceived benefits, perceived risks, and perceived naturalness on consumer acceptance of edible insects in Malaysia and Indonesia. Data was collected through purposive sampling from 388 respondents, comprising 288 Malaysians and 100 Indonesians, using a structured questionnaire. Hierarchical multiple regression analysis was conducted using SPSS to test the proposed relationships. The findings reveal that trust (in the individual endorsing the product), perceived benefits, perceived naturalness, and food neophobia significantly affect consumer acceptance of edible insects. Moreover, nationality moderated the relationship between perceived risks and perceived benefits, with these factors having a stronger impact on Malaysian and Indonesian consumers. This study contributes to the understanding of consumer behavior in the emerging edible insect market and provides valuable insights for businesses and professionals to develop more effective marketing strategies aimed at increasing demand for edible insect-based food products.