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All Journal Jurnal The Messenger Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Sujono, Firman Kurniawan
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Social Sciences

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Utilization of Social Media as Indonesia's Tourism Public Relations Strategy Putri, Tania Rizqia; Sujono, Firman Kurniawan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 2 : Al Qalam (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i2.2965

Abstract

Tourism is one of the main economical sectors in Indonesia, supported by enormous tourism potential of existing tourist destinations and cultural diversity. Various modes of promotions are required in order to further raise tourists’ awareness of existing tourist destinations and to build a positive tourism image of Indonesia. The use of social media is one of the most effective solution in promoting Indonesian tourism, that is also in line with the digitalization in public relations 4.0 development. Using the Systematic Literature Review method of five journals from Google Scholar in the last four years, it was found that Instagram is the most widely used social media to promote tourism in Indonesia.
Social Presence of Ruangguru in Social Media during Covid-19 Pandemic Fattah, Raihan Abiyan; Sujono, Firman Kurniawan
Jurnal The Messenger Vol. 12 No. 2 (2020): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i2.2276

Abstract

Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.
Co-Authors Fattah, Raihan Abiyan Putri, Tania Rizqia