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Pengaruh brand awareness dan digital marketing terhadap keputusan pembelian pada Lazatto di Kota Serang Nurdiansyah, Muhammad; Rosita, Rosita; Wahyuni, Sri; Suyatna, Riki Gana
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.27

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Awareness dan Digital Marketing terhadap keputusan pembelian pada lazzato di kota serang. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dan instrumen yang digunakan yaitu kuesioner yang diukur dengan menggunakan skala likert. Jumlah responden dalam penelitian ini sebanyak 30 responden yang terdiri dari laki-laki dan perempuan dengan berbagai usia dan pekerjaan. Dari hasil pengolahan data (path coefficients) didapatkan nilai T-statistik untuk variabel Brand Awareness sebesar 1,464 Dan didapatkan nilai T-statistik untuk variabel Digital Marketing sebesar 2,563 lebih besar dari T tabel pada alpha 5% (1,96) dan 10% (1,74) dengan nilai P value 0,000 lebih kecil dari 0,05 maupun 0,1. Dengan demikian brand awareness tidak berpengaruh positif akan tetapi signifikan terhadap keputusan pembelian dan Digital Marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
PERLAKUAN AKUNTANSI UNTUK SISA BAHAN BAKU (STUDI KASUS PTPN I UNIT PKS TANJUNG SEUMANTOH ACEH TAMIANG) Nurdiansyah, Muhammad; Afrinandra, Cut
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 5, No 4 (2020): November 2020
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

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Abstract

The purpose of this research is to know how the accounting treatment for the scrap materials at PTPN 1 unit PKS Tanjung Seumantoh Aceh Tamiang. The scrap material from the palm oil production process at PTPN 1 unit PKS Tanjung Seumantoh Aceh Tamiang are in the form of palm shells and fiber. The type of this research is qualitative research with descriptive analysis method. The result of shows that the scrap material for palm kernel shells was recognized as other income and presented in the companys income statement, while fiber was used as boiler fuel as well as a reduction in manufacturing overhead costs
PENGARUH PANJANG SERAT DAN FRAKSI VOLUME TERHADAP SIFAT MEKANIK KOMPOSIT BERPENGUAT SERAT PANDAN DURI Nurdiansyah, Muhammad; Yuliyanto, Yuliyanto; Sukanto, Sukanto
Prosiding Seminar Nasional Inovasi Teknologi Terapan Vol. 2 No. 01 (2022): Prosiding Seminar Nasional Inovasi Teknologi Terapan
Publisher : Politeknik Manufaktur Negeri Bangka Belitung

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Abstract

The development of polymer composite materials using natural fibers as a reinforcing medium is something that is necessary because it has many advantages. The study aimed to find out the values of tensile strength, modulus elasticity and optimum bending strength against fiber lengths of 60 mm, 80 mm, 100 mm and volume fractions of 5%, 10% and 15%. The highest tensile voltage is found at a fiber length of 100 mm with a fiber volume fraction of 15% which is 31.3 MPa,while the modulus elasticity of the highest tensile strength is found at a fiber length of 100 mm with a 15% seat volume fraction of 7150 Mpa. For the highest bending strength is found at a fiber length of 100 mm with a fiber volume fraction of 15% which is 66.8 MPa. And modulus values of strong elasticity bending with a fiber length of 100 mm with a fiber volume fraction of 15% 11500 MPa.
Design and Development of a Vertical-Type Hydraulic Ram Pump Simulator Widiawaty, Candra Damis; Millah, Azzam; Rasyid, Muhammad; Putri, Nuke Earlyana; Putri, Maytasha Gusti; Nurdiansyah, Muhammad; Fatin, Shafa Amatullah
Jurnal Mekanik Terapan Vol 7 No 1 (2026): April 2026
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jmt.v7i1.8238

Abstract

The hydraulic ram pump is one form of green energy used to convey water by utilizing the water hammer effect. The main parameter influencing the performance of a hydraulic ram pump is the water energy source. Most researchers modify the hydraulic ram pump design based on the installation site, which limits the variation of design or operating conditions due to the complexity and geographical constraints in the field. The main contribution of this work is the development of a vertical-type hydraulic ram pump simulator that enables controlled laboratory investigation of design modifications and operating parameter optimization, overcoming the limitations of site-specific field installations. The research applies a design and experimental method. The design process begins with defining design constraints and calculating the flow based on the Bernoulli equation, flow rate, head loss, and rule-of-thumb operational conditions for hydraulic ram pumps. The results show that the flow rate significantly affects the pump efficiency. Flow rates of 0.6 L/s, 0.8 L/s, 0.9 L/s, and 1 L/s. The range pressure of P1 are 50-60 mBar, 8-90 mBar, 80-120 mBar, and 100-140 mBar.  The range pressure of P2 are 120-125 mBar, 20-40mBar, 20-40mBar, and 85-120 mBar. Therefore, the yielded average efficiencies are 5.3%, 1.6%, 3.9%, and 3.5%, respectively. The developed hydraulic ram pump simulator achieved the highest efficiency (5.3%) at a flow rate of 0.6 L/s, P1 50-60 mBar, and P2 120-125 mBar. It can be observed that an increase in drive pipe flow rate does not always correspond to an increase in efficiency. However, the efficiency is more strongly determined by the pressure generated by the water hammer.