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Ramadhani, Lisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PERAN STRATEGIS INTERNET DALAM PEMASARAN GLOBAL: PERAN STRATEGIS INTERNET DALAM PEMASARAN GLOBAL Ramadhani, Lisa; Sitio, Ayu; Zairie, Syafuan; Suhairi
Publiciana Vol. 16 No. 02 (2023): September 2023
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/publiciana.v16i02.926

Abstract

internet marketing adalah sebuah konsep dalam pemasaran yang bertujuan untuk meningkatkan eksposur merek, penjualan, dan retensi pelanggan dengan menggunakan berbagai alat dan taktik digital bersama dengan platform online. internet marketing telah menjadi hal penting bagi perusahaan dan organisasi yang ingin sukses dan kompetitif di era digital yang terus berkembang. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kontribusi teknik pemasaran internet terhadap pertumbuhan bisnis di seluruh dunia.Adapun penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa kajian pustaka dan kajian literatur serta pengamatan langsung pada media internet. Pendekatan teori / konsep dilakukan dengan merujuk dari beberapa sumber, seperti buku, jurnal ilmiah, dan internet. Semua uraian gagasan yang ada digabungkan dalam satu susunan kerangka pemikiran. Dalam penelitian ini menemukan bahwa internet marketing dalam suatu perusahaan sangat membantu sekali perkembangan perusahaan tersebut apalagi di dunia internasional yang mana semua aktivitas perusahaan dilakukan secara online. Strategi internet marketing mencakup penggunaan situs web, media sosial, email, konten digital, iklan online, dan analisis data untuk mencapai hasil yang diinginkan. Hal ini memungkinkan perusahaan untuk berinteraksi dengan audiens secara efektif, mengukur kinerja kampanye, dan menyesuaikan strategi pemasaran sesuai dengan tren dan perubahan dalam perilaku konsumen online.
The effect of transformational leadership on innovative work behavior by sharing knowledge as a mediating variable Ramadhani, Lisa; Sarianti, Rini
Human Resource Management Studies Vol. 3 No. 1 (2023): Human Resource Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/hrms.v3i1.213

Abstract

This study aims to analyze: (1) the effect of transformational leadership on sharing knowledge (2) the effect of sharing knowledge on innovative work behavior (3) the effect of transformational leadership on innovative work behavior (4) the effect of transformational leadership on innovative work behavior through knowledge sharing. This research is a causal research. The population of this study are all employees at PT. Telkom Indonesia (Tbk) Witel West Sumatra with a total of 58 people. The sampling technique was taken using total sampling where the number of samples is equal to the total population, namely 58 people. Collecting data using a questionnaire with a Likert scale. The analysis technique used is through SmartPLS 4 software. The results of data processing in this study show that: (1) transformational leadership has a positive and significant effect on knowledge sharing among employees of PT. Telkom Indonesia (Tbk) Witel West Sumatra (2) Knowledge sharing has a positive and significant effect on innovative work behavior among employees of PT. Telkom Indonesia (Tbk) Witel West Sumatra (3) transformational leadership has a positive and significant effect on innovative work behavior of employees of PT. Telkom Indonesia (Tbk) Witel West Sumatra (4) transformational leadership has a positive and significant effect on innovative work behavior through sharing knowledge with employees of PT. Telkom Indonesia (Tbk) Witel West Sumatra
PENGARUH SISTEM PENGENDALIAN INTERNAL PEMERINTAH (SPIP) DAN PERAN KOMITE SEKOLAH TERHADAP PENCEGAHAN FRAUD PENGELOLAAN DANA BANTUAN OPERASIONAL SEKOLAH (BOS) PADA SMP NEGERI DI BANDA ACEH Ramadhani, Lisa; Suparno, Suparno
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 5, No 3 (2020): Agustus 2020
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

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Abstract

This study aims to determine the effect of the Government Internal Control System (SPIP) and the role of school committee on the fraud prevention of management of school operational funds (BOS). The population of this research were headmaster, vice principal, and BOS treasurer of 19 Junior High Schools in Banda Aceh with the total 57 respondents. The research was conducted by using census method. The data source in this study are primary data obtained from questionnaires to the respondents. The testing of the influences of independent variables toward dependent variable was done by using multiple linear regressions model. The results of this research show that both partially simultaneously, Government Internal Control System (SPIP) and the role of school comittee are significantly influential to the fraud prevention of management of school operational funds (BOS) of Junior High Schools in Banda Aceh.
Co-Authors Rini Sarianti Sitio, Ayu Suhairi Suparno Suparno Zairie, Syafuan