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All Journal Journal of Business Management Education (JBME) JAKP (Jurnal Administrasi dan Kebijakan Publik)
Sigalingging, Trinita Estetika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Pemasaran Digital Terhadap Peningkatan Minat Beli Konsumen Sigalingging, Trinita Estetika
Journal of Business Management Education (JBME) Vol 5, No 2 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i2.24806

Abstract

Digital marketing such as online advertising is an important component for running a business. This study aims to determine what are the digital marketing strategies that can increase consumer buying interest. Through the literature, online advertising is used to inform products or services, and used to build relationships with potential consumers by communicating through the advertisements so that they can motivate in making purchasing decisions. The method used in this study is the type of library research. From this study, it can be concluded that digital marketing can increase consumer buying interest by paying attention to the layout, ease in closing advertisements, and giving  vouchers or discounts. The implication of this research is as a material consideration for online businesses to produce advertisements that can positively influence consumer buying interest. The weakness of this study is that researchers cannot directly go to the field to get data.
Pengaruh Implementasi Kebijakan Pemerintah Finlandia Terkait Oxford Coronavirus Government Response Tracker (OxCGRT) Terhadap Penanganan COVID-19 Sigalingging, Trinita Estetika; Rozali, Rozmita Dewi Yuniarti
Jurnal Administrasi dan Kebijakan Publik Vol. 5 No. 2 (2020): Oktober
Publisher : Laboratorium Administrasi Publik FISIP Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jakp.5.2.155-172.2020

Abstract

This study aims to determine the effect of policies issued by the Finnish government to deal with the Covid-19 pandemic. Through analysis, the enforcement of policies related to OxCGRT can have an impact regarding the handling of Covid-19. These impacts include the suppression of the growth rate of Covid-19 cases, an increase in the recovery of Covid-19 cases, as well as other impacts related to Finnish governance. The method used in this study is library research. Based on research that has been done, can be concluded that the Finnish government has implemented good governance in terms of handling this Covid-19 case with the implementation of all existing policies such as the closure of educational facilities and workplaces, cencelation of events and public meetings, closure of all non essential businesses, travel restrictions, policies to conduct testing, and stay at home policies. The implication of this study is as consideration for every element in a country to handle the Covid-19 case. The limitation of this study is the lack of literature on this topic so researchers are quite difficult to obtain data.
Co-Authors Dewi Yuniarti Rozali, Rozmita