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Sihombing , Christina N.
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Decision Sciences, Operations Research & Management Social Sciences

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MARKETING STRATEGY ANALYSIS CV. NAVALE MITRATAMA USING SWOT METHOD TO IMPROVE COMPETITIVENESS Monica, Nita Thalia Monica; Panjaitan, Robert Panjaitan; Sihombing , Christina N.
Fundamental Management Journal Vol. 5 No. 2 (2020): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:5 No.2 Oktober 2020
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v5i2.2230

Abstract

This Research aims to find out and analyze SWOT strengths, weaknesses, opportunities, threats as CV Navale Mitratama’s marketing strategy using SWOT methods to improve competitiveness. The study is done in may 2020 at CV Navale Mitratama. The hypothesis presented was an analysis of CV Navale Mitratama’s marketing strategy using SWOT methods to improve competitiveness. This research uses a qualitative type of descriptive research. This data is collected through the primary data, and it is analyzed using qualitative descriptive methods of anaanalyzing by using the internal and external swot matrix. The result of swot analysis research have subsequently been a basic refrence to CV Navale Mitratama’s marketing strategies . Keywords: swot analysis, marketing strategies and competitiveness.
Relationship between Human Resource Development, Work Discipline on Nurse Performance at Hermina Jatinegara Hospital Nainggolan, Dedy Santoso; Sihombing , Christina N.; Siagian , Jonny
Fundamental Management Journal Vol. 9 No. 1 (2024): ISSN:2540-9220 (Online) APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1.5794

Abstract

HR developments is a manifestation of efforts to developed the qualities of human resources capabilities through various processes of educational planning methods, training, and managements of personel or employee to achieving a satisfactory result. The quality of health services provided by nurses is determined by their performance, so in order to maintain a better quality of service, one of benchmark in assessing qualities of nursing service in hospital is to assess performance of nursing service in hospital rooms. These studies aim to determining partial and simultaneous relationships between development of human resources and work discipline on the performance of nurses at Hermina Jatinegara Hospital. Data collections technique in these studies was a questionnaire. Population of these studies were all nurses at Hermina Jatinegara Hospital inpatient work units, totaling 30 peoples with the overall sampling or saturate sample. The type of research use in these studies is a quantitative approach, by tested probability value of Spearman rank correlation significance, by tested validity and reliability of statements item for each variable and t test and f test which are process use SPSS version 27 programs. The result of these studies indicating that partially developments of human resource is significant relate to performances of nurse indicate by a significances value of 0.000 ≤ 0.05, then partially work discipline is significant relate to performances of nurse indicate by a significances value of 0.000 ≤ 0.05, then simultaneously the development of human resources and work discipline has a significant relationship with nurse performance shown with a significances value of 0.000 ≤ 0.05. The author's suggestion in these studies is that Hermina Jatinegara Hospital can provide development training to support nurse skills, evaluate nurse work time and provide assistance by supervisors to support nurse performance. Keywords: Human Resource Development, Work Discipline, and Performance
MARKETING STRATEGY ANALYSIS CV. NAVALE MITRATAMA USING SWOT METHOD TO IMPROVE COMPETITIVENESS Monica, Nita Thalia Monica; Panjaitan, Robert Panjaitan; Sihombing , Christina N.
Fundamental Management Journal Vol. 5 No. 2 (2020): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:5 No.2 Oktober 2020
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v5i2.2230

Abstract

This Research aims to find out and analyze SWOT strengths, weaknesses, opportunities, threats as CV Navale Mitratama’s marketing strategy using SWOT methods to improve competitiveness. The study is done in may 2020 at CV Navale Mitratama. The hypothesis presented was an analysis of CV Navale Mitratama’s marketing strategy using SWOT methods to improve competitiveness. This research uses a qualitative type of descriptive research. This data is collected through the primary data, and it is analyzed using qualitative descriptive methods of anaanalyzing by using the internal and external swot matrix. The result of swot analysis research have subsequently been a basic refrence to CV Navale Mitratama’s marketing strategies . Keywords: swot analysis, marketing strategies and competitiveness.
Relationship between Human Resource Development, Work Discipline on Nurse Performance at Hermina Jatinegara Hospital Nainggolan, Dedy Santoso; Sihombing , Christina N.; Siagian , Jonny
Fundamental Management Journal Vol. 9 No. 1 (2024): ISSN:2540-9220 (Online) APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1.5794

Abstract

HR developments is a manifestation of efforts to developed the qualities of human resources capabilities through various processes of educational planning methods, training, and managements of personel or employee to achieving a satisfactory result. The quality of health services provided by nurses is determined by their performance, so in order to maintain a better quality of service, one of benchmark in assessing qualities of nursing service in hospital is to assess performance of nursing service in hospital rooms. These studies aim to determining partial and simultaneous relationships between development of human resources and work discipline on the performance of nurses at Hermina Jatinegara Hospital. Data collections technique in these studies was a questionnaire. Population of these studies were all nurses at Hermina Jatinegara Hospital inpatient work units, totaling 30 peoples with the overall sampling or saturate sample. The type of research use in these studies is a quantitative approach, by tested probability value of Spearman rank correlation significance, by tested validity and reliability of statements item for each variable and t test and f test which are process use SPSS version 27 programs. The result of these studies indicating that partially developments of human resource is significant relate to performances of nurse indicate by a significances value of 0.000 ≤ 0.05, then partially work discipline is significant relate to performances of nurse indicate by a significances value of 0.000 ≤ 0.05, then simultaneously the development of human resources and work discipline has a significant relationship with nurse performance shown with a significances value of 0.000 ≤ 0.05. The author's suggestion in these studies is that Hermina Jatinegara Hospital can provide development training to support nurse skills, evaluate nurse work time and provide assistance by supervisors to support nurse performance. Keywords: Human Resource Development, Work Discipline, and Performance
Co-Authors Monica, Nita Thalia Monica Nainggolan, Dedy Santoso Panjaitan, Robert Panjaitan Siagian , Jonny