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All Journal JIEM (Journal of Islamic Education Management)
Angga, Angga
Universitas Nurul Jadid Paiton Probolinggo
Decision Sciences, Operations Research & Management Education

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Reveal a School Branding Model Based on Pesantren Angga, Angga
JIEM (Journal of Islamic Education Management) Vol 4, No 2 (2020): MANAJEMEN PENDIDIKAN ISLAM
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiem.v4i2.7270

Abstract

This paper aims to reveal a school branding model based on Pesantren in SMA Nurul Jadid Paiton Probolinggo. This research uses a qualitative approach with a type of case study. SMA Nurul Jadid Paiton Probolinggo is one of the formal schools based on pesantren which applies Branding Image in enhancing its image. The results of the research on the Branding Image model which is applied in Islamic boarding school-based schools Nurul Jadid Paiton Probolinggo are through 4 main things which include; marketing communication (marketing commonication), consumption experiences, social influences and figures and charisma of kyai.
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