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All Journal Jurnal Development Jurnal Manajemen Keuangan Syariah
Oktavia, Dini
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Gen-Z dan Minat Beli Kosmetik di e-Commerce Oktavia, Dini; Ferawati, Rofiqoh
Manajemen Keuangan Syariah Vol. 5 No. 1 (2025): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/hfdf9d15

Abstract

The purpose of this study was to determine the effect of digital marketing, halal labeling and celebrity endorsersement on the interest in buying cosmetics in generation z in Jambi province. The method used is a quantitative method, using the SPSS application. This study used 100 samples of generation z spread across Jambi province. The findings of this study are that digital marketing has a significant effect on buying interest, amounting to 0.004 <0.05. Halal labeling does not have a significant effect on buying interest, with a significant value of 0.866> 0.05. Celebrity endorsement has a significant effect on buying interest, with a significant value of 0.000 <0.05. Digital Marketing, Halal Labeling and Celebrity Endorsersement together have a significant effect on purchasing interest, with an Adjusted R square value (coefficient of determination) of 0.453 or 45.3%. This shows that the influence of the variables digital marketing (X1), halal labeling (X2), and celebrity endorsement (X3) is 45.3% and the remaining 54.7% is influenced by other variables not included in this model. Keywords: Digital marketing, Halal, Endorsement, Celebrity, Purchasing Interest, Gen-Z
Analisis Pengaruh Jumlah Umkm Dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Kabupaten/Kota Di Provinsi Jambi Periode 2021–2023 Husen, Muhamad; Mubarak, Dzaki; Rusmanto, Hendi; Wahyudi, Muhamad Insan; Oktavia, Dini; Saputra, Ogi
Jurnal Development Vol. 12 No. 1 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i1.390

Abstract

Pertumbuhan ekonomi Indonesia dalam beberapa tahun terakhir menunjukkan fluktuasi, yang menjadi perhatian penting bagi pemerintah dalam upaya menstabilkan ekonomi baik di tingkat nasional maupun daerah. Penelitian ini bertujuan untuk mengevaluasi dampak jumlah UMKM dan tenaga kerja terhadap peningkatan ekonomi di Kabupaten/Kota Provinsi Jambi pada tahun 2021-2023. Sampel penelitian mencakup 11 Kabupaten/Kota di Provinsi Jambi, dipilih melalui metode random sampling. Data yang digunakan adalah data sekunder dari Badan Pusat Statistik. Hasil analisis menunjukkan bahwa jumlah UMKM tidak memiliki pengaruh signifikan terhadap perekonomian Provinsi Jambi, sementara jumlah tenaga kerja secara parsial memiliki pengaruh signifikan. Secara keseluruhan, variabel bebas tidak mempengaruhi variabel terikat secara simultan. Variabel bebas hanya menjelaskan 13% dari variabel terikat, sementara sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam studi ini.
Co-Authors Ferawati, Rofiqoh Husen, Muhamad Mubarak, Dzaki Rusmanto, Hendi Saputra, Ogi Wahyudi, Muhamad Insan