Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Academica : Journal of Multidisciplinary Studies
Nurhidayah, Sela Mahribi
Unknown Affiliation
Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN MAKANAN ONLINE MUSLIM MILLENIAL Prasetiyawan, Arian Agung; Nurhidayah, Sela Mahribi
Academica : Journal of Multidisciplinary Studies Vol 4, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the factors of online food purchasing decisions in young Muslims as a productive age group of internet users in Indonesia. This sample of research is a student of the Islamic Institute of Surakarta State. Then the study analyzed how halal awareness, curiosity, lifestyle, promotion, favorites, packaging, price and taste affect them in online purchases. The research method used is a mixture of quantitative and qualitative data. The source of this research data is obtained through the dissemination of questionnaires and semi-structured interviews with scoring analysis methods by rating the answers of respondents and drawing statement conclusions from interview answers. The results of this study make halal awareness a priority factor in making online purchases in order of halal awareness priorities; lifestyle; taste; packaging; curiosity; favorites; price; advertising and the majority of IAIN Surakarta students some 642 respondents noticed aspects of product halalness in online food purchases.Keywords: Purchasing Decision Factors; Food; Online Purchase; Muslim Millennial 
Co-Authors Prasetiyawan, Arian Agung