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All Journal Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering GOTAVA
Mege, Stacia Reviany
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary

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Improving The Performance of Omah Oveje MSME in Banyuanyar Village, Ampel, Boyolali Regency Mege, Stacia Reviany; Windriya, Anafil; Handayani, Sri Utami
GOTAVA Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): GOTAVA
Publisher : Yayasan Sumber Daya Manusia Cerdas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59891/jpmgotava.v3i2.33

Abstract

This Community Service Program (PKM) aims to improve the performance of UMKM Omah Varian Jahe in Dukuh Jumbleng, Desa Banyuanyar, Boyolali, by addressing production and marketing challenges. The identified issues include poor product quality (taste, color, and cleanliness) due to manual ginger cleaning, low product demand, and insufficient sales performance, with sales only reaching 60-70 units per month and low pricing. Other problems include inadequate packaging (clear standing pouch) and unattractive labels, limited marketing strategies, and a lack of understanding in price calculation. In response, the PKM team provided training on production cost calculations, product photography, social media management, and selling via online marketplaces. Additionally, a ginger washing and peeling machine was provided. As a result, the team successfully facilitated the procurement of packaging materials (plastic jars, bottles, and stickers), created a new Instagram account for marketing, and improved production cost calculation knowledge by more than 85%. Furthermore, 500 custom standing pouches were provided for the instant ginger powder product, which is currently in production. These initiatives are expected to enhance product quality, marketing, and sales performance, helping UMKM Omah Varian Jahe grow
PENINGKATAN KAPASITAS PRODUKSI DAN DAYA SAING UMKM BAKSO MELALUI TEKNOLOGI TEPAT GUNA DAN STRATEGI PEMASARAN DIGITAL Fauziah, Luluk; Mege, Stacia Reviany; Mukhammad, Alaya Fadllu Hadi
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.531

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas produksi dan daya saing UMKM Bakso Bu Yuli di Lamper Tengah, Semarang, Indonesia. Mitra menghadapi tantangan berupa produksi manual yang tidak efisien, kualitas produk yang tidak konsisten, serta keterbatasan akses pasar. Program dilakukan dengan pendekatan andragogik melalui tahapan sosialisasi, pelatihan, penerapan teknologi, dan pendampingan. Intervensi utama meliputi penggunaan mesin pencetak bakso, penyusunan SOP berbasis Good Manufacturing Practices (GMP), serta penerapan strategi pemasaran digital. Hasil menunjukkan efisiensi produksi meningkat hingga 400% dengan kualitas produk yang lebih konsisten, dan jangkauan pemasaran meluas melalui media sosial seperti Instagram, Facebook, dan WhatsApp Business. Selain itu, inovasi kemasan dan pencatatan keuangan sederhana turut meningkatkan branding, kepuasan pelanggan, serta penjualan. Secara keseluruhan, program ini berhasil mentransformasi UMKM Bakso Bu Yuli menjadi usaha yang lebih modern dan berdaya saing, serta dapat dijadikan model replikasi bagi UMKM kuliner lainnya.
Co-Authors Alaya Fadllu Hadi Mukhammad Luluk Fauziah, Luluk Sri Utami Handayani Windriya, Anafil