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All Journal Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Journal of Digital Marketing and Halal Industry Journal of Indonesian Economy and Business
Syafira, Shofwah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View Syafira, Shofwah; Wijayanti, Farah Nur Syafi`ah; Wildatika, Nerning Galidha
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18241

Abstract

This study was aimed to determine drivers of consumer trust, satisfaction and recommendation to others regarding “Trendy Drink” Mixue Ice Cream Tea.  Based on literature review, most of consumer behavior studies were investigated by a single method. Furthermore, research on consumer perspectives concerning food safety in Islamic were still limited. Hence, we extended this study using mixed method. Sampling used is purposive with characteristics Moslem, 17 years old or over and has purchased Mixue Ice Cream and tea in the outlet. Firslty, open-ended interviews were carried out to gather data amplified by second phase of data collection was online survey and the data of 234 participants were analyzed utilizing SEM-PLS. Study revealed that consumers perceived food as safe attributed to its appearance, taste, smell, certification and quality. Additionally, study uncobered that food safety and information credibility were prominent drivers of consumer behavior. This paper explored an underexposed concern on product safety in Islamic view. It contributes to the marketing field empirically, theoretically and practically by extending the implementation of food safety, source of credibility theory, and Maslow`s hierarchy of need theory in the Islamic marketing and food beverages context. Additionally, applying a mixed-method for data analysis broadened the research results` generalisability.    
An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View Syafira, Shofwah; Wijayanti, Farah Nur Syafi`ah; Wildatika, Nerning Galidha
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18241

Abstract

This study was aimed to determine drivers of consumer trust, satisfaction and recommendation to others regarding “Trendy Drink” Mixue Ice Cream & Tea.  Based on literature review, most of consumer behavior studies were investigated by a single method. Furthermore, research on consumer perspectives concerning food safety in Islamic were still limited. Hence, we extended this study using mixed method. Sampling used is purposive with characteristics Moslem, 17 years old or over and has purchased Mixue Ice Cream and tea in the outlet. Firslty, open-ended interviews were carried out to gather data amplified by second phase of data collection was online survey and the data of 234 participants were analyzed utilizing SEM-PLS. Study revealed that consumers perceived food as safe attributed to its appearance, taste, smell, certification and quality. Additionally, study uncobered that food safety and information credibility were prominent drivers of consumer behavior. This paper explored an underexposed concern on product safety in Islamic view. It contributes to the marketing field empirically, theoretically and practically by extending the implementation of food safety, source of credibility theory, and Maslow`s hierarchy of need theory in the Islamic marketing and food & beverages context. Additionally, applying a mixed-method for data analysis broadened the research results` generalisability.    
Video-On-Demand Streaming Services Subscription Antecedents and Consequences: The Uses and Gratifications Theory Approach Syafira, Shofwah; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 39 No 3 (2024): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v39i3.8176

Abstract

Introduction: This study aims to examine the impact of affective gratification, tension release, cognitive gratification, perceived risk, and viewing addiction on subscription behavior as antecedents and its consequence namely customer engagement. Background Problems: The need for satisfaction is a trigger for media use. As time passes, research on media use through use and audience gratification approaches will always be needed, so this should be carried out in the context of streaming services. Novelty: This research focuses on streaming services using the uses and gratifications theory approach. Similar research has focused on the theoretical implications of usage attitudes, but this research has implications for actual usage behavior, namely subscription behavior. Research Methods: Data have been collected using an online survey with purposive sampling and then analyzed using partial least squares structural equation modeling. Findings: The results suggest that only five of the 13 hypotheses proposed are supported. Companionship and cognitive gratification do not affect subscription behavior, while perceived risk did not impact subscription behavior negatively. Conclusion: The results of this study indicate that streaming service subscribers are more concerned with functional benefits, such as service usability, variety of content, entertainment, and relaxation media. Furthermore, the implications of this research provide benefits both theoretically and practically
Protecting Traditions with Modernization: Community Empowerment in Rejowinangun through the Village of Traditional Herbal Medicine Destination Sriharini, Sriharini; Syafira, Shofwah
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 4 No. 2 (2020): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2020.042-09

Abstract

This article aims to provide another perspective on the concept of community empowerment by utilizing local potential with cultural value combined with a tourism-based empowerment pattern. Herbal medicine as a hereditary heritage in Rejowinangun village is optimized for marketing in the concept of a tourist village, thereby increasing its economic value in a modern society. To achieve this goal, this study uses a qualitative method with a phenomenological approach to capture the context of changes experienced by the community to see the significance of the empowerment model. The results of this study indicate that the process of developing the production of herbal medicine as a processed product of herbal plants is produced through the use of land owned by the community. The expertise of the Rejowinangun village community in concocting traditional herbal medicine is produced from hereditary inheritance. As a form of re-actualization in the marketing system, modern methods were introduced, from the concept of a tourist village to marketing herbal medicine in the form of instant packaging. Modernization steps in all aspects as part of empowerment have an impact on increasing the economic value of these products, so that they have an impact on improving the community in the economic, social, cultural, environmental and health fields. The integration between the concept of cultural preservation and modern management in community development that takes place in the village of Rejowinangun has proven to be effective and efficient, so that this method can be a new alternative in group-based community development that still preserves local traditions and keeps up with the times. 
Co-Authors Basu Swastha Dharmmesta Sriharini Sriharini, Sriharini Wijayanti, Farah Nur Syafi`ah Wildatika, Nerning Galidha