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All Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK)
Arindawati , Weni A.
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Analisis Makna Label Tasya Farasya Approved Nuraeni, Fitri; Arindawati , Weni A.; Budhiharti, Tri Widiya
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1495

Abstract

This study aims to explore the meaning contained in the Tasya Farasya Approved label through Roland Barthes' semiotic approach. Data was collected through direct observation of the content published by Tasya Farasya on social media platforms and a literature review of related studies. This label does not only function as a visual complement but is part of the visual communication strategy used by Tasya Farasya, a well-known beauty influencer in Indonesia, to build a credible, authoritative, and convincing image for the products she endorses. This research is qualitative in nature and uses a semiotic analysis approach. Based on the results of denotative analysis, the label consists of visual elements such as the text "Tasya Farasya" and the word "Approved," an illustration of a face, a circular shape, a combination of purple and pastel yellow colors, and a star symbol. At the connotative level, these elements reflect symbolic meanings related to personal authority, exclusive value, and the representation of feminist beauty. Meanwhile, at the mythical level, these meanings undergo naturalization and form a collective belief that products bearing this label have guaranteed quality. This research contributes significantly to understanding how visual symbols in digital communication, especially in the beauty industry, can shape public perception and reinforce the digital consumption culture in Indonesia.
Analisis Efektivitas LinkedIn dalam Memenuhi Kebutuhan Informasi Lowongan Kerja pada Lulusan Baru UNSIKA 2024 atallah, atallah; Arindawati , Weni A.; Ema, Ema
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1535

Abstract

This study aims to explore the effectiveness of using LinkedIn in fulfilling job vacancy information needs among fresh graduates of Universitas Singaperbangsa Karawang (UNSIKA) in 2024. The background of this research is the high unemployment rate, particularly with 452,713 S1-S3 graduates still jobless (BPS, 2024). This study employs a quantitative approach, using Uses and Gratifications theory as the primary framework, supported by the concept of New Media as a complement. The independent variable, LinkedIn's effectiveness, is measured through the sub-variables of Context, Communication, Collaboration, and Connection. Meanwhile, the dependent variable, information needs, includes cognitive, affective, personal integration, social integration, and tension release indicators as defined by Elihu Katz, Jay G. Blumler, and Michael Gurevitch. The population consists of 3,059 fresh graduates, with a sample of 97 respondents selected using the Slovin formula and purposive sampling. Data were collected through an online questionnaire and analyzed using SPSS. The findings show that the utilization of the Context and Connection features on LinkedIn has a significant contribution in meeting the information needs of fresh graduates from UNSIKA, particularly in the cognitive and social integration aspects. In contrast, the Communication and Collaboration features did not have a significant effect. This research concludes that LinkedIn is effective for fresh graduates, with the optimization of the Context and Connection features, which can support job search strategies in the digital era.
Co-Authors atallah, atallah Budhiharti, Tri Widiya ema, ema Fitri Nuraeni