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All Journal Mahardika Adiwidia Jurnal Komunikasi & Media Digital
Hanika, Ita
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Terpaan Berita Online Kompas.com dan E-WOM di Media Sosial pada Kasus Ledakan Depo Pertamina Plumpang terhadap PT Pertamina (Persero) Khansa, Devani; Hanika, Ita
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

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Abstract

In the rapidly evolving digital communication, the dynamics of online news consumption and electronic word of mouth (eWOM) have become integral components influencing public perceptions of corporate entities. This research seeks to explain the relationship between online news exposure of Kompas.com, electronic word of mouth, and their influence on the company reputation of PT Pertamina (Persero). This research uses a quantitative methodology, utilizing the cluster random sampling technique to ensure a representative sample. A structured questionnaire distributed to 185 respondents living in six sub-districts of North Jakarta. With the framework of Agenda Setting Theory, this research explores how online news exposure and electronic word of mouth collectively contribute to shaping the public agenda, thereby influencing perceptions of company reputation. The Agenda Setting Theory provides a theoretical view through which to analyze the process by which certain issues gain prominence in the public sphere, guiding our investigation into the dynamics of online news and eWOM on corporate reputation. The results of this research show: 1) Exposure to Kompas.com online news has a significant effect on the reputation of PT Pertamina (Persero) with a regression coefficient value of 0.281; 2) Electronic word of mouth has a significant effect on the reputation of PT Pertamina (Persero) with a regression coefficient value of 0.230; 3) Simultaneous exposure to online news and E-WOM has a significant effect on the reputation of PT Pertamina (Persero) with a Sig value. 0,000.
WASTE NOT, WANT NOT: THE ECO-INITIATIVE EMPOWERING NATUNA'S COMMUNITIES THROUGH SUSTAINABLE PRACTICES Hanika, Ita; Wulandari, Sri
Jurnal Komunikasi & Media Digital Vol. 3 No. 1 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i1.55

Abstract

This study explores the initiatives undertaken by the Kehati and Natuna Environmental Community to transform waste into valuable resources. Amidst the growing environmental challenges due to waste accumulation, this community has taken proactive steps to mitigate negative impacts and shift public perception of waste. Employing a qualitative approach, data were gathered through in-depth interviews with the founders of the Kehati Community and participatory observations. Through the diffusion of innovations, the community engaged several district and sub-district parties to implement various innovative programs such as recycling, eco-enzyme production, and transforming waste into eco-bricks and handicrafts. These programs help reduce waste volume and provide economic value to the local community. The study's findings also identify challenges in program development, including limited human resources for marketing recycled products, low youth participation in the community, the public's view that recycled products are sold too expensively, and the need for more intensive education to change public behaviour. The implications of this research highlight the importance of support from the government and related institutions to strengthen and expand waste management programs. Additionally, it underscores the necessity of collaboration between the community, government, and youth to create a more sustainable environment in Natuna.
Co-Authors Khansa, Devani Sri Wulandari