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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya Paradigma: Jurnal Kajian Budaya
Wahyudinata, Wildan
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Makna Visualitas Surabaya dalam Desain Jenama Cak-Cuk: Analisis Semiotik Roland Barthes Wahyudinata, Wildan; Al Faruq, Irsyad Maulana
Paradigma: Jurnal Kajian Budaya Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

This research aims to reveal the visual meanings behind Cak Cuk product designs. Cak Cuk is a brand of clothing and accessories from Surabaya City. Its products such as T-shirts or bags typically display various designs with Surabaya-related themes. This research used the qualitative research method by gathering and analyzing the designs displayed on various Cak Cuk products. The data, which consisted of various visual texts and verbal texts, were analyzed using concepts from Roland Barthes’ semiotic theory: denotation, connotation, and myth. The results show that both visual texts and verbal texts contained in those Cak Cuk designs represent the condition and identity of Surabaya City. These visual meanings include Surabaya’s historical association with heroism, preservation of cultural objects such as historical buildings, the tough characteristic of the Surabayans and their great sense of brotherhood, and appreciation to Surabaya’s culinary traditions.
Agensi dan Komodifikasi Permainan Tradisional pada Komunitas Kampoeng Dolanan Surabaya: Perspektif Pierre Bourdieu Wahyudinata, Wildan
YASIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i1.8820

Abstract

Traditional games as a form of local wisdom in Indonesia are threatened with extinction due to the dominance of modern technology-based games and changing lifestyles in urban communities. This situation has encouraged the emergence of cultural agency communities that seek to prevent the disappearance of traditional games, including in major cities such as Surabaya through the Komunitas Kampoeng Dolanan. This study aimed to analyze the role of Komunitas Kampoeng Dolanan Surabaya as a cultural agency for the preservation of traditional games and simultaneously as an actor in cultural commodification within urban society. The research employed a qualitative method with a case study approach through field observations and in-depth interviews with the founder and other parties involved in the community. Data were analyzed using Pierre Bourdieu’s perspective, particularly the concepts of habitus, cultural capital, and field, as well as the concept of cultural commodification. The findings show that commodification practices in Kampoeng Dolanan originated from the founder’s personal habitus, which then developed into the community’s collective habitus and encouraged the formation of a cultural field that enables the production, distribution, and consumption of traditional games with economic value. The community has developed various creative divisions that manage the production of game equipment, educational activities, and culture-based services as sources of economic and social capital as well as a means of cultural preservation. The study concludes that cultural preservation and commodification are not always contradictory, but can instead operate simultaneously as a strategy for the sustainability of cultural communities. The implications of this research affirm that culture-based communities hold strategic potential for safeguarding local cultural heritage while empowering the community’s economy, provided they are managed reflectively and ethically.
Co-Authors Al Faruq, Irsyad Maulana