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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal La Bisecoman
Safitri, Afrilia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengembangan Potensi Pariwisata Di Pantai Labuhan Haji Kabupaten Lombok Timur Suhendri, Ahmad; Andriana, Baiq Dewi Lita; Ningrum, BAiq Suci Octapia; Safitri, Afrilia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4449

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan objek wisata pantai labuhan haji berdasarkan analisis SWOT. Adapun jenis penelitian ini adalah kualitatif dengan pendekatan deskriptif. Adapun hasil dari penelitian ini adalah 1) Mengadakan sosialisasi kepada masyarakat terhadap pentingnya manfaat lingkungan untuk meningkatkan kesadaran masyarakat khususnya tentang masalah kebersihan yang ada pada objek wisata pantai labuhan haji, sehingga dapat memberikan kenyamanan bagi para pengunjung. 2) Memperbanyak pelatihan dan seminar untuk para anggota pokdarwis dalam bagaimana melakukan inovasi dalam meningkatkan objek wisata pantai labuhan haji. 3) Pemerintah setempat harus mendatangkan trainer untuk memberikan pelatihan dan edukasi kepada para anggota pokdarwis tentang teknik digitalisasi marketing. 4) Permerintah setempat harus membangun sarana prasarana yang memadai untuk mendukung berkembangnya objek wisata pantai labuhan haji. 5) Bagi para anggota pokdarwis harus membangun sistem keamanan yang terintegrasi dengan beberapa aparat yang ada di desa salah satunya BKD dan Polmas.
The Influence of Rewards and Punishments on the Performance of Employees : JEL Classification: M31, D12, L66, Z12, C83 Safitri, Afrilia; Iskandar, Ahmad Syarief; Bakri, Adzan Noor
Journal La Bisecoman Vol. 7 No. 2 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i2.3189

Abstract

The beauty and skincare industry in Indonesia has experienced significant growth, driven by increasing public awareness of self-care and the expansion of digital technology and e-commerce. Social media platforms have enabled marketing influencers to play an important role in shaping consumer perceptions and purchasing behavior. In addition, lifestyle changes and the growing attention to halal product assurance have become relevant factors influencing consumer decisions in selecting skincare products. This study aims to examine the influence of marketing influencers and lifestyle on skincare purchasing decisions, as well as the moderating role of halal awareness among consumers in Palopo City, South Sulawesi. The research employed a quantitative associative approach with data collected through questionnaires distributed to 200 skincare users. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The results indicate that marketing influencers have a positive and significant effect on purchasing decisions, showing that influencer credibility, experience, and product reviews can effectively encourage consumers to purchase skincare products. Lifestyle also has a significant influence on purchasing decisions, reflecting how modern consumer lifestyles shape beauty consumption patterns. Furthermore, halal awareness moderates the relationship between lifestyle and purchasing decisions, although its moderating effect on the relationship between marketing influencers and purchasing decisions is not significant. These findings highlight the importance of influencer marketing strategies and lifestyle factors in shaping consumer behavior in the skincare market.
Co-Authors Ahmad Syarief Iskandar, Ahmad Syarief Andiana, Baiq Dewi Lita BAKRI, aDZAN NOOR Ningrum, BAiq Suci Octapia Suhendri, Ahmad