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All Journal Manajemen Bisnis Kompetensi Community Engagement and Emergence Journal (CEEJ) LANCAH Jurnal Inovasi dan Tren Ekopedia: Jurnal Ilmiah Ekonomi
Dewi, Rosiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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PENGARUH FINANCIAL LEVERAGE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Lestari, Henny Setyo; Dewi, Rosiana
Manajemen Bisnis Kompetensi Vol. 11 No. 01 Januari - Juni 2016
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose of this study is to analyze the influence of debt ratio, debt to equity ratio and interest coverage ratio to return on assets. The sample is used in this study the registered manufacturing companies in Stock Exchange Indonesia period 2009 to 2013. By using purposive sampling, the total of sample in this study is 106 manufacturing companies. This statistical method used multiple regression analysis that support by SPSS Versi 20. Independent variables in this study are debt ratio, debt to equity ratio and interest coverage ratio, whereas dependent variable is return on assets. Result of this study shows that debt ratio has negative and significant impact on return on assets, while debt to equity ratio and interest coverage ratio has positive significant impact on return on assets.Keywords: Debt ratio, debt to equity ratio, interest coverage ratio, return on assets
Analisis Studi Kelayakan Bisnis Pada Usaha Bobilu Bola-Bola Ubi Lumer Dewi, Rosiana; Saepuloh, Asep; Perwito, Perwito
LANCAH: Jurnal Inovasi dan Tren Vol. 3 No. 1 (2025): DESEMBER 2024 - MEI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v3i1.3741

Abstract

This research aims to analyze whether the Bobilu Bola-Bola Ubi Lumer business is feasible or not to be developed. Business feasibility studies provide benefits for measuring and knowing whether a business is feasible or not. Business feasibility studies really help business people to know whether the business they are running is successful or profitable. The research method used is a qualitative approach with descriptive methods, data collected comes from scientific journals and websites. The analysis focuses on 5 (five) aspects of the business feasibility study, namely market and marketing aspects, technical/operational aspects, management/organizational aspects, financial aspects, and environmental impact aspects. The research results show that the Bobilu Bola-Bola Lumer Yam business has good profit potential with low production costs and stable market demand. By using the Net Present Value (NPV), Payback Period (PP), Profitability Index (PI) and Internal Rate of Return (IRR) methods, the Lumbered Sweet Potato Balls business was declared feasible to run.
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Dewi, Rosiana; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bn763844

Abstract

This study aims to analyze the effect of promotion and brand image on the decision to purchase Lux brand soap among female Management students of the 2022 class at Muhammadiyah University Bandung. This study uses a quantitative method with a descriptive and verificative approach. The research sample consisted of 52 users of Lux brand soap who were selected using purposive sampling. Data were collected using a questionnaire with a 1-5 Likert scale that had been tested for validity and reliability. Data analysis techniques used multiple linear regression analysis with the help of SPSS version 26. The results showed that promotion had a positive and significant effect on purchasing decisions. Brand image also has a positive and significant effect on purchasing decisions. Simultaneously, promotion and brand image have a significant effect on purchasing decisions with a contribution. Brand image has a stronger influence on increasing the purchase decision of Lux brand soap. The suggestion in this study is to integrate digital promotion strategies with sustainable branding strategies to create strong synergy for stakeholders.
Pelatihan Sistem Informasi Pelayanan Masyarakat Pada TPMB Lilik Faiqoh Setiawan, Kiki; Jati, Gilang Kuncoro; Suhartini, Suhartini; Dewi, Rosiana; Marliani, Tiara
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 1 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i1.4298

Abstract

Seiring dengan perkembangan zaman terutama di bidang teknologi informasi yang semakin maju membuat banyak kalangan ingin memanfaatkan teknologi yang dapat memberikan manfaat lebih terhadap suatu bidang. Contohnya seperti jasa pelayanan dalam bidang kesehatan TPMB Lilik Faiqoh. metode pengumpulan data dengan menggunakan data primer yaitu peneliti melakukan sesi wawancara dengan memberikan beberapa pertanyaan untuk mendapatkan informasi. Selain itu, Peneliti melakukan observasi langsung untuk melakukan pengamatan dan data sekunder yaitu metode pengumpulan data sekunder yaitu peneliti mempelajari sumber data dari TPMB Lilik Faiqoh Analisis ini merupakan tahapan hasil dari Pengabdian Kepada Masyarakat dimana informasi yang dibutuhkan sudah di dapatkan. Seperti melakukan proses wawancara dan melakukan observasi langsung ke lapangan sehingga mendapatkan informasi apa saja yang diperluakan. Dengan dibuatnya aplikasi ini, dapat mempermudah bidan atau admin dalam mencari informasi mengenai data pasien serta data dapat terkelola dengan baik, aplikasi ini dapat memudahakan bidan maupun admin dalam membuat laporan pada bentuk excel,pdf atau dalam bentuk cetak.
Co-Authors Asep Saepuloh Jati, Gilang Kuncoro Lestari, Henny Setyo Marliani, Tiara Perwito, Perwito Setiawan, Kiki Suhartini Suhartini Zahrah, Halimah