Claim Missing Document
Check
Articles

Found 2 Documents
Search

PERBEDAAN FINTECH PEER TO PEER LENDING ANTARA GENERASI X DAN GENERASI Y DALAM MODEL BEHAVIORAL INTENTION DI MANADO Walangitan, Priskila Gissela Marlia; Lapian, Joyce S.L.H.V; Sumarauw, Jacky S.B
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31428

Abstract

Abstract: Financial Technology is considered as the development of financial technology in the financial services sector. One of the most interesting types of financial technology (Fintech) is peer-to-peer lending, hence Fintech peer-to-peer lending becomes an alternative choice for loan providers now. This study aims at investigating the difference of Fintech peer-to-peer lending between Generation X and Generation Y in the behavioral intention model in Manado by involving a total sample of 183 respondents who were divided into two groups, namely 88 respondents from Generation X and 99 respondents from Generation Y. This study employed a quantitative causal-comparative study design using the PLS-Multigroup analysis. This study revealed that there were differences in the effect of perceived usefulness, subjective norms, and perceived behavior control on the behavioral intention of use of Fintech peer-to-peer lending between Generation X and Generation Y in Manado City. Meanwhile, perceived ease-of-use, perceived usefulness, and attitude towards a behavior did not have a difference in the effect on behavioral intention of use of Fintech peer-to-peer lending between Generation X and Generation Y in Manado City.Keywords: Perceived ease-of-use, subjective norm, perceived behavior control, perceived usefulness, attitude towards a behavior, the behavioral intention of useAbstract: Financial Technology is considered as the development of financial technology in the financial services sector. One of the most interesting types of financial technology (Fintech) is peer-to-peer lending, hence Fintech peer-to-peer lending becomes an alternative choice for loan providers now. This study aims at investigating the difference of Fintech peer-to-peer lending between Generation X and Generation Y in the behavioral intention model in Manado by involving a total sample of 183 respondents who were divided into two groups, namely 88 respondents from Generation X and 99 respondents from Generation Y. This study employed a quantitative causal-comparative study design using the PLS-Multigroup analysis. This study revealed that there were differences in the effect of perceived usefulness, subjective norms, and perceived behavior control on the behavioral intention of use of Fintech peer-to-peer lending between Generation X and Generation Y in Manado City. Meanwhile, perceived ease-of-use, perceived usefulness, and attitude towards a behavior did not have a difference in the effect on behavioral intention of use of Fintech peer-to-peer lending between Generation X and Generation Y in Manado City.Keywords: Perceived ease-of-use, subjective norm, perceived behavior control, perceived usefulness, attitude towards a behavior, the behavioral intention of use
ANALYZING THE EFFECT OF PERCEIVED PRICE AND CUSTOMER TRUST ON CUSTOMER LOYALTY OF EYELASH EXTENSION SERVICE STUDY ON BEAUTY C LOUNGE MANADO Mawuntu, Fransiska X. S.; Lapian, Joyce S.L.H.V; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.642 KB) | DOI: 10.35794/emba.v9i3.35085

Abstract

Appearance is included in the list of important things for society today, especially for women. Appearance is also believed to improve confidence. Therefore many women are willing to spend their time and money on beauty treatments for example eyelash extensions. This research is conducted in Beauty C lounge (Star Square Manado, Ground Floor). The objectives of this research are to analyze the effects of perceived price and customer trust on customer loyalty, partially and simultaneously.  This research is the causal type of research where it investigates the influence of perceived price and customer trust on customer loyalty. Using a multiple regression model to answer the research problem. The population in this study is a customer of Beauty C lounge with 100 respondents. The hypothesis testing, this research conduct a conclusion of there is a significant effect of perceived price and customer trust on customer loyalty partially and simultaneously. This study reveals that perceived price and customer trust have a strong influence on the customer in order to use product and service and to be a loyal customer at Beauty C Lounge. Keywords: perceived price, customer trust, customer loyalty