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The Influence of Financial Knowledge and Lifestyle of Hedonism on Financial Management Behavior Through Locus of control as A Moderation Variable Andreapuspa, Serli; Muhdiyanto, M
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) B
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The success of financial management behavior in each individual can be measured by the factors that influence it. This study aims to examine and analyze the effect of financial knowledge and hedonistic lifestyle on financial management behavior through locus of control as a moderating variable on students at the University of Muhammadiyah Magelang, Faculty of Economics and Business. using purposive sampling method. The analytical tool used is Moderated Regression Analysis (MRA) with the help of the SPSS program. Based on the results of the research tests conducted, it shows that Financial Knowledge has a positive effect on Financial Management Behavior, Hedonic Lifestyle has no effect on Financial Management Behavior, Locus of control weakens the influence of Financial Knowledge on Financial Management Behavior and Locus of control does not moderate the Effect of Hedonistic Lifestyle on Behavior Financial Management.
Empowerment for MSMEs in Supporting the Borobudur National Tourism Strategic Area in Wringinputih Village, Borobudur District Through Marketing Digitalization: Pemberdayaan bagi UMKM dalam mendukung Kawasan Strategis Pariwisata Nasional (KSPN) Borobudur di Desa Wringinputih, Kecamatan Borobudur Melalui Digitalisasi Pemasaran Muhdiyanto, M; Yuliani, Nur Laila; Darmadi, Ravindra Ardiana
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Wringinputih Village is a village located in Borobudur District, Magelang Regency and is one of the places that supports tourism in Borobudur District thanks to the emergence of the Guyub Rukun Village-Owned Enterprise (BUMDes) which provides several rides that can be visited by visiting tourists. Apart from the several business units available, BUMDes Guyub Rukun is also expanding their reach towards education to MSMEs to improve village welfare, support and increase tourist destinations in the Borobudur National Tourism Strategic Area (KSPN). SMEs fostered by BUMDes Guyup Rukun include Jet Kolet SMEs, Screen Printing SMEs, and Jammu SMEs. However, there are still several shortcomings related to marketing in MSMEs, such as not having a brand name and marketing channels that are narrow and have not been digitized. After training and mentoring shows, partners are able to make attractive branding and packaging. Furthermore, related to marketing digitization partners are able to implement marketing digitalization, such as websites, Instagram and Facebook.