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All Journal Jurnal Medik Veteriner Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Dewi, Winda Kusuma
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Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Veterinary

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Studi Morfometrik pada Os Scapula Hewan Kelinci New Zealand White (Oryctolagus cuniculus) Hartadi, Erwan Budi; Dewi, Winda Kusuma; Listyasari, Nadiya
Jurnal Medik Veteriner Vol. 1 No. 3 (2018): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.301 KB) | DOI: 10.20473/jmv.vol1.iss3.2018.87-92

Abstract

Penelitian ini bertujuan untuk melihat makroanatomi dan pengukuran morfometrik Os scapula dexter et sinister hewan kelinci New Zealand White. Os scapula hewan ini memiliki tiga tepi dan berbentuk segitiga. Permukaan bagian medial terdapat Fossa subscapularis yang terlihat paling legok. Permukaan lateral terdapat bagian yang menonjol yaitu Spina scapula. Spina ini membagi Fossa supraspinatus yang memiliki luas lebih kecil dibandingkan dengan Fossa infraspinatus yang jauh lebih lebar. Batas tepi caudal Os scapula merupakan yang paling tebal dibandingkan dengan kedua batas tepi lainnya. Tepi dorsal atau vertebral sedikit berbelok menuju ujung cranial. Sudut ventral Os scapula terdapat Cavitas glenoidales yang seperti cangkir dan melingkar dalam garis besar. Tuberculum supraglenoidales terlihat berkembang pada hewan ini. Tedapat Processus coracoideus yang berkembang seperti paruh. Indeks scapula (Scapular Index) pada hewan ini yaitu sebesar 50 pada sisi dexter dan 53,73 pada sisi sinister. Rasio lebar antara Fossa supraspinatus dan Fossa infraspinatus pada Os scapula dexter et sinister berturut-turut adalah 1:2,05 dan 1:2,04.
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KEBUN LATTE CIATER DI KOTA TANGERANG SELATAN Wulansari, Retno; Dewi, Winda Kusuma
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.151

Abstract

This reseach purposed to investigate the influence of brand image and promotion, partially and simultaneously, on purchase decisions at Café Kebun Latte in Ciater, Tangerang Selatan. Researcher used a quantitative methodology withhundred (100) respondents. And the sample was determined and used Rao Purba teory, and data were collected through questionnaires, and data analysis includedvalidity and reliability tests, classic assumption tests, multiple regression analysis,t-tests, F-tests, and determination coefficient calculations. The findings explained this study revealed that brand image had a significant partial effect on purchase decisions. This was supported by the calculated t-value resulted (2,976 > 1,984). From the simple linear regression analysis, the regression equation resulted Y = 9.447 + 1.548X1 was obtained, indicating a positive effect with a coefficient of 1.548. Promotion significantly influenced purchase decisions, as demonstrated by the calculated t-value resulted (8.439 > 1,984). The regression equation for promotion resulted Y= 10.187 + 1.075X2, with a positive effect indicated by a coefficient of 1.075. Furthermore, when considered simultaneously, both brand image and promotion had a significant and positive effect on purchase decisions, as resulted by the regression equation Y = 6.457 + 0.465X1 + 0.833X2. The hypothesis testing and F-value (186.775 > 3.09). The coefficient of determination (R-squared) was found about 0.794, indicating that 79,4% of the variability in purchase decisions was explained by the variables of Brand Image and Promotion. The remaining about 20.6% was influenced by onother factors. In conclusion, the results indicated that Brand Image and Promotion have a significant influence 79,4% on purchase decisions, while the remaining 20.6% was influenced by another factors
Co-Authors Hartadi, Erwan Budi Listyasari, Nadiya Retno Wulansari