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Setthachotsombut, Natpatsaya
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Agro-Tourism Service Enhancement in N akhon Pathom Province, Thailand: on Capability Increasing of the Hospitality of Agriculturists Setthachotsombut, Natpatsaya; Aunyawong, Wissawa
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.4448

Abstract

This research aims to study the knowledge used for Hospitality of Agriculturists for Agro-tourism (HAAT) and Tourism Service Enhancement (TSE), to create a hospitality model for agriculturists in Nakhon Pathom province, Thailand, and to study the effect of using the model on TSE. A mixed method was the research methodology. The data was collected from 800 samples selected from the population of 920,030 people in Nakhon Pathom province to ensure the data reliability and accuracy in the Structural Equation Modeling (SEM). The results found that 1) The Hospitality of Agriculturists for Agro Tourism (HAAT) has a positive direct effect on Tourism Service Enhancement (TSE), with the highest TSE in Word of Mouth/Repeat Travel (WM/RT),  2) Hospitality with Service Mind (HSM) has a positive direct and indirect effects on HAAT, and has a positive direct effect on TSE and Physical Hospitality (PH), and 3) HP has a positive indirect effect on HAAT, but has a positive direct effect on TSE and HSM. The agriculturists can use these findings for tourist hospitality with the same standard to improve the services so as to support in Impression Increase (II), Word of Mouth, and Revenue Increase (RI). It will help agriculturists to have a better life aside from relying only on income from the sale of agricultural products.
Road Transportation Management Potentiality Enhancement for Linking Special Economic Zones and Border Trade Activities in Mukdahan Province, Thailand Setthachotsombut, Natpatsaya
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.4461

Abstract

Abstract— The purpose of this article is to study the knowledge, to create a model for improving the Road Transportation Management Potentiality for linking the special economic zone and border trade in Mukdahan province, Thailand, and to study the effect of increasing the potential of road transport management on business performance. Mixed research method was used. The sample was 316 road freight entrepreneurs in the border economic and trade areas in Mukdahan province, from a population of 1,500 people, including 12 interviewees. Data were collected by using questionnaires and interview forms. The data gathered was tested by using various statistical techniques to ensure that the information is reliable and accurate in Structural Equation Modeling (SEM).  The results found that increasing the potential of road transport management for linking special economic zones and border trade in Mukdahan province with Inbound-Outbound Transportation (IOT) had a direct positive impact on Performance of Firm Management (PFM), with the three most important capabilities: security, documentation procedures, and vehicle management, whereas the three most outstanding results are cheaper, faster, and better. To implement this model, entrepreneurs, therefore, need to give first priority in developing operational manuals such as safety standard transportation manual, customs clearance from Mukdahan province to Laos PDR manual, and vehicle management manual.
Co-Authors Aunyawong, Wissawa Procomet, Pannarai