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All Journal Jurnal Cita Hukum International Journal of Supply Chain Management
Kolosova, Olga
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Supply Chain Management for Enhancing Telecommunications Company Customer Loyalty Index Dang Nguyen, Quang; Van Nguyen, Khoa; Kolosova, Olga
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5530

Abstract

The purpose of the study is to compare the effectiveness of supply chain management for assessing telecommunications company customer loyalty index in Russia and Vietnam. The research methodology includes a qualitative and quantitative analysis of online survey data conducted by the call centers of telecommunications companies in Russia and Vietnam in order to identify factors determining customer loyalty for these companies. A comparative analysis of the customer loyalty assessment methods showed that the use of the most popular NPS method and the supply chain management for determining factors of customer loyalty as a multidimensional construct produces similar results; however, when repeating the study with other respondents, the NPS method results may differ due to the low stability of a single determinant. The practical significance of the research is the possibility of telecommunications companies to use the data obtained in order to increase customer loyalty and strengthen customer relationships by adjusting their marketing strategies. The development of new multidimensional customer loyalty concepts, as well as the improvement of the existing ones to be adapted to a number of foreign markets, can be a promising direction for applying the supply chain management in the telecommunications company customer loyalty index. According to the results of regression analysis between the satisfaction variable and supply chain management variables, it can be understood that the variables of delivery, information sharing and cost should be more considered, because they have a greater impact on customer loyalty index.
Implementation of party projects as a way to strengthen the image of a public organization Evstratova, Tatiana; Medvedeva, Natalia; Vetrova, Ekaterina; Kulikova, Olga; Kolosova, Olga
Jurnal Cita Hukum Vol. 11 No. 1 (2023)
Publisher : Fakultas Syariah dan Hukum, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jch.v11i1.30819

Abstract

The purpose of the article was to identify the attitude of the population toward the Moscow Regional regional branch of the United Russia Party to improve the image of this public organization. Special sociological methods were used, including qualitative analysis of documents, secondary analysis of research results, survey methods. Based on the results of the survey, it was revealed that the implementation of party projects is a significant tool for forming the image of political organizations. An attractive image of an organization is the most important condition for its political success, which helps to bring the electorate to its side.
Co-Authors Dang Nguyen, Quang Evstratova, Tatiana Kulikova, Olga Medvedeva, Natalia Van Nguyen, Khoa Vetrova, Ekaterina