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All Journal Akuntansi Bisnis & Manajemen (ABM) JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Handayawati, Kuni Utami
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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Analisis Leader Member Exchange, Budaya Organisasi Dan Komitmen Organisasi Terhadap Kinerja Manajerial Asdani, Andi; Handayawati, Kuni Utami
Akutansi Bisnis & Manajemen ( ABM ) Vol 26 No 2 (2019): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v26i02.456

Abstract

Every organization (including those in tertiary institutions) who wish to persist in being a part of an increasingly competitive environment, must be supported by strong, powerful and high-performing human resources. This would include leaders who are able to direct their employees to achieve organizational goals. Therefore, management needs to pay great attention in realizing a strong organizational culture and applying the LMX theory in order to make the work atmosphere more pleasant and being able to use it as a "tool" in providing encouragement to employees in achieving an optimal performance. The purpose of this study was to determine the effect of leader member exchange (LMX) on organizational commitment, the effect of leader member exchange (LMX) on managerial performance, the effect of organizational culture on organizational commitment, the effect of organizational culture on managerial performance and the effect of organizational commitment on managerial performance. The population used in this study were employees at the Managerial Level in Malang State Polytechnic which constitutes each heads of divisions including the head of department and the head of study program at Malang State Polytechnic. Data was collected through distributing questionnaires that have been tested for its validity and reliability. Furthermore, A thorough analysis was conducted using the path analysis model. From the results of this study it was concluded that the LMX variable had a significant effect on managerial employee performance. This would mean that better performing employees would lead to better application of LMX. It was also founded that organizational culture had a significant effect on performance meaning that the better the application of organizational culture, the better the managerial performance. Henceforth, it can be determined that there is a direct influence of Leader Member Exchange (LMX) and Organizational Culture on Managerial Performance and there is an indirect influence on Leader Member Exchange (LMX) and Organizational Culture on managerial performance through organizational commitment
PELATIHAN PEMASARAN UNIT USAHA CATERING BUMDES MELALUI BRANDING DESA DAN BUMDES PADA DESA PULOTONDO, KECAMATAN NGUNUT, KABUPATEN TULUNGAGUNG Maula, Farisa; Ernawati, Widi Dwi; Winarto, Edi; Oktavia, Fathimatus Zahro Fazda; Selviana, Vuvut; Handayawati, Kuni Utami
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 2, Juli 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/hc4bec45

Abstract

Pemasaran digital dan strategi branding kini menjadi kebutuhan utama bagi unit usaha desa, khususnya Badan Usaha Milik Desa (BUMDes), untuk meningkatkan daya saing produk lokal. Kegiatan pengabdian ini dilaksanakan di Desa Pulotondo, Kecamatan Ngunut, Kabupaten Tulungagung, dengan fokus pada peningkatan kapasitas pemasaran digital unit usaha catering milik BUMDes setempat. Permasalahan utama yang dihadapi mitra adalah keterbatasan jangkauan pasar dan kurangnya identitas visual produk. Metode pelaksanaan kegiatan dibagi dalam tiga tahap: persiapan (observasi dan wawancara), pelaksanaan (pelatihan tatap muka terkait digital marketing, social commerce, dan branding visual), dan pelaporan. Sebanyak 9 peserta dari tim pengelola catering mengikuti pelatihan yang difasilitasi oleh tim dosen dan mahasiswa. Materi pelatihan mencakup penggunaan media sosial (Instagram, TikTok), platform social commerce (WhatsApp Business, Shopee), hingga pembuatan tautan terintegrasi melalui Linktree. Evaluasi melalui kuesioner menunjukkan peningkatan signifikan dalam pemahaman, keterampilan, dan kepuasan peserta terhadap kegiatan ini. Hasil kegiatan menunjukkan bahwa branding desa dan pemanfaatan digital marketing secara langsung meningkatkan visibilitas usaha catering serta memperluas jangkauan pasarnya. Hambatan teknis seperti keterbatasan koneksi internet dapat diatasi dengan kerja sama dan antusiasme tinggi dari para mitra. Secara keseluruhan, kegiatan ini memberikan kontribusi positif terhadap pemberdayaan ekonomi lokal dan peningkatan kapasitas manajerial pelaku usaha desa.
Co-Authors Asdani, Andi Ernawati, Widi Dwi Farisa Nur Maula Oktavia, Fathimatus Zahro Fazda Selviana, Vuvut Winarto, Edi