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All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Aghniya: Jurnal Ekonomi Islam Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Al-Sharf: Jurnal Ekonomi Islam IIJSE
Ismail, Abdul Hadi
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Religion Economics, Econometrics & Finance

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Journal : Al-Sharf: Jurnal Ekonomi Islam

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Pengaruh Pemahaman Produk Dan Preferensi Terhadap Minat Masyarakat Menggunakan Jasa Perbankan Syariah Ismail, Abdul Hadi; Pradesyah, Riyan
Al-Sharf: Jurnal Ekonomi Islam Vol 5, No 2 (2024)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v5i2.11555

Abstract

The uneven development of sharia financial institutions in North Sumatra has resulted in many people living in rural areas who do not understand sharia banking, only a small number of them only know about it from the closest people who live in urban areas, and recitations are often carried out. This research aims to test the variables Product Understanding (X1), Preference (X2) and Interest in using sharia banking services (Y). This research uses a quantitative research approach, with SPSS analysis tools. The results obtained show that there is a simultaneous influence of the variables Product Understanding (X1), Preference (X2), on people's interest in using sharia banking services (Y) of 61.9%.
Co-Authors Ardha, Vanya Khairunnisa Khairunnisa Pradesyah, Riyan Robiatul Adawiyah Syahirah, Salma