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All Journal Ihtifaz: Journal of Islamic Economics, Finance, and Banking TECHNO-SOCIO EKONOMIKA AL-FALAH : Journal of Islamic Economics
Manggala Putri, Syah Amelia
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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An Investigation of the Antecedents to Marketing Mix Strategy Implementation Manggala Putri, Syah Amelia; Hayati, Safaah Restuning; Firmansyah, Eka Jati Rahayu
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol 3, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijiefb.v3i2.2542

Abstract

Introduction to The Problem: Been established for 282 years (2019), Pondok Pesantren Sidogiri was one of the oldest Islamic educational institutions in Indonesia. With its approximately 11,000 students, the institution was potentially economic to develop. The development effort was started in 1961 by establishing Koperasi Pondok Pesantren which focused on how to fulfill its students’ needs. Kopontren Sidogiri was currently the main actor in a minimarket business competition in East Java. With its trading activities earning IDR 1 trillion per year, Kopontren Sidogiri could give a welfare impact to the community and Pondok Pesantren Sidogiri.Purpose/Objective Study: The research aims to examine Kopontren Sidogiri’s operational description and marketing-mix implementation in retail business in the 4.0 era.Design/Methodology/Approach: The research was conducted using a qualitative method. According to the theme of the discussion, this research was field research. The research was a descriptive case study performed at Koperasi Pondok Pesantren Sidogiri. Sampling was conducted using a purposive sampling technique. The research sample consisted of a steering committee, managers, staff, and experts. The secondary data were collected from several findings relevant to this study. Data validity was tested using a triangulation technique.Findings: Strategies implemented included marketing mix (4Ps) i.e. product, place, price, and promotion. The achievement gave an inclusive and modern image to Koperasi Pesantren. Meanwhile, place strengthening was by building Toko Basmalah in the areas where alumni of Pondok Pesantren Sidogiri lived, creating loyal market targets. Moreover, price strengthening was by using a retail price in a product sale, encouraging the sale, and making effective profits. The promotion was by branding Pondok Pesantren Sidogiri, creating customers’ trust, and spreading positive information about Minimarket Basmallah to people (word of mouth).
Religiosity and Islamic Financial Literacy in Gen-Z’s Islamic Bank Saving Taufiqurrahman; Manggala Putri, Syah Amelia
TECHNO-SOCIO EKONOMIKA Vol 18 No 1 (2025): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.1.4033

Abstract

The research aims to determine the influence of religiosity and Sharia financial literacy on the interest of Gen Z students of the University of Muhammadiyah Yogyakarta in saving in Sharia banks. The population of this study were students at the University of Muhammadiyah Yogyakarta at Strata 1 level who belong to the Generation Z or Gen Z category, were Muslim and had not saved in a Sharia bank. The research method used quantitative methods. Data analysis was carried out using SPSS version 24 software tools. The results obtained in this study showed that religiosity had a positive and significant effect on Gen Z's interest in saving in Sharia banks whereas Sharia financial literacy had a positive and significant effect on Gen Z's interest in saving in Sharia banks. Further, religiosity and Sharia financial literacy simultaneously influence Gen Z's interest in saving in Sharia banks.
Islamic Microcredit-based Financing Analysis: A Study of Islamic Banking in the Special Region of Yogyakarta Manggala Putri, Syah Amelia; Rahayu Firmansyah, Eka Jati; Hayati, Safaah Restuning
AL-FALAH : Journal of Islamic Economics Vol. 8 No. 1 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/alfalah.v8i1.6842

Abstract

Purpose: The goal of this research is to find out how Sharia banking can overtake financing for MSMEs that are not yet bankable by sticking to prudential banking with a case study: Islamic Banking in the Special Region of YogyakartaDesign/Method/Approach: This is qualitative research using a triangulation method to verify the validity of the data obtained. The research was undertaken at an Islamic bank in the Special Region of Yogyakarta, Indonesia disbursing KUR.Findings: The results of this study are that Islamic banking in the Special Region of Yogyakarta (DIY) applies the 5 CS methods (Character, Capacity, Capital, Collateral, and Condition of Economy) when conducting a financing analysis of their prospective KUR recipient customers.Organally/Value: The method found in this study is beneficial for analyzing unbankable MSMEs. Islamic banks can believe in the ability to pay prospective customers despite the limitations of the data and documents analyzed. This method is beneficial to help unbankable MSMEs to be able to access capital from Islamic banking. 
Co-Authors Firmansyah, Eka Jati Rahayu Rahayu Firmansyah, Eka Jati Safaah Restuning Hayati, Safaah Restuning Taufiqurrahman