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Assessment of Overall Tourists Experience in Selected Tourism Development Clusters in Northern Philippines Areola, PhD HSG, Eunice Mareth Querol; Trinidad, Fernando; Flores, Julius
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.92

The study aimed to assess the overall tourists' experience in the selected tourism development clusters in Northern Philippines. The design was descriptive, using the quantitative approach on 200 respondents. The findings of the study were: majority of the respondents were aged between 18 and 27 years old, female, single, employed as staff for 0-5 years, participated in educational tour, and the purpose of travel is to learn; the overall experience of the respondents are enhanced by the theme at TDS and TSs in NP-6, harmony of positive cues, elimination of negative cues, mix memorabilia, and the engagement of all their five senses; there is no significant difference in the overall experience of the respondents based on the five principles of experience design based on Pine and Gilmore (1998); the overall experience by the respondents towards TDS and TSs in NP-6 have entertainment, education, escapism, and aesthetic (Pine and Gilmore 1998) in various levels, because the respondent have not reached the richest experiences that encompasses all aspects of all the four realms of experience that form the “sweet spot” around the area where the spectra meet, It concludes that the overall tourists experience in the selected TDS and TSs in NP-6 are enhanced by the theme, harmony of positive cues, elimination of negative cues, mix memorabilia, and the engagement of all their five senses; however, it has not reached the richest experiences that encompasses all aspects of entertainment, education, escapism, and aesthetic. As such, the study recommends the following: 1. DOT, LGUs, and the tourism stakeholders that covers the TDs and TSs in NP-6 should form an inter-agency group that should regularly evaluate the destination development strategy aimed at supporting the development of tourism destinations and enhancing the overall tourists’ experience; 2) The inter-agency group main task is to monitor changes in tourist behavior in the market and guide the tourism stakeholders in the development of its products that would meet the current needs of the tourists; and 3) 3. LGUs at TDs and TSs in NP-6 should regularly conduct inspection of the tourism stakeholders to ensure compliance of the destination development strategy and that the tourists have a positive experience.

Assessment of Intramuros Restaurant Services : Basis for Food Tourism as an Attraction of a Heritage Destination Areola, PhD HSG, Eunice Mareth Querol; Escabillas, Aisha Janinne Q
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.95

The tourists’ desire to experience local culture and heritage makes heritage sites an important attraction in destinations. Being considered an inseparable part of cultural and heritage tourism, food is an important aspect that is beneficial for the community’s economic sustainability and the social life of tourists, visitors, and usual diners. This research aimed to determine the assessments of diners on Intramuros restaurants, on the three components of guest experience with the intent of exploring food tourism as a destination attraction to promote this heritage site. It was descriptive-exploratory research using a researcher-made questionnaire to survey the assessment of 75 diner respondents in Intramuros restaurants who were selected through a purposive sampling technique. The findings of the study suggested that the respondents were satisfied with the three components of the guest experience namely: service product, service environment, and service delivery system. The respondents’ satisfaction with restaurant services offered in the destination played a significant role in their revisit and recommendation intentions where the result related a high level of likelihood of revisit and recommendation intentions among diners. Further, it determined that the top three types of food service preferences are casual dining, fine dining, and banchetto (feast). The top recommendation among five indicators in terms of food tourism activities in Intramuros, a cultural heritage site, was to associate cultural shows with the dining experience.

Job Satisfaction and Organizational Commitment of Millennial and Gen Z Hotel Employees : A Basis for Management Technique Development Areola, PhD HSG, Eunice Mareth Querol; Lao, Rochelle Marri P; Javier, Ramoncito P
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.96

The workforce is now composed of multi-generational employees. In the coming years, Millennials and Gen Z will dominate the labor force. The purpose of this study is to investigate the job satisfaction and organizational commitment of Millennial and Gen Z hotel employees. Understanding this future hospitality workforce is pivotal as empirical studies since both generations are known to be the “job hopper” generation. There has been a paucity in the study with regards to Gen Z hotel employees as they are still starting to penetrate the workforce. It was also the objective of this study to see whether there is a difference between Millennial and Gen Z employees in terms of their job satisfaction and organizational commitment. This study solely focused on hotel employees in Bacolod City (n = 90). The results of the study suggests Millennial and Gen Z employees are highly satisfied, and highly committed with their workplace despite of what previous studies suggest. However, the study also infers that gender of Gen Z employees shows a significant difference when it comes to job satisfaction. It is also extrapolated that employee’s job satisfaction has a strong positive relationship with their organizational commitment. This supports previous studies implying that job satisfaction is a predictor of organizational commitment.

Examining Autonomy in Teaching and Job Satisfaction among Learning Facilitators Areola, PhD HSG, Eunice Mareth Querol; Galang, Maria Urduja Concepcion
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.97

Teaching autonomy has become an important factor in the modern context of an educational institution. Teachers are becoming more and more interactive with students, especially in managing students' educational work. A teacher's teaching style depends greatly on the environment and the decisions they can make independently. Teachers can work without restriction or fear. This study took place at a private Dominican Catholic school in the Philippines. The teachers of this educational institution are called learning facilitators because the school believes in the supporting role of teachers in the teaching and learning process. Learning facilitators can teach in their preferred method if they have enough autonomy to do so. Independence in the classroom can create more opportunities for instructors to teach lessons more expressively. In this way, instructors can enthusiastically carry out educational activities that will make students more satisfied. Student satisfaction in today's society is clearly very important. Their learning strategies are dynamic and dependent on the environment.

Factors Affecting Teachers Retention in a Non-Graded Private Educational Institution: Input to an Enhanced Retention Strategies Areola, PhD HSG, Eunice Mareth Querol; Domalaon, Pearliza Magkasi
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.98

This study provides an analysis of teacher retention at a non-graded private educational institution in Quezon City, utilizing data from exit survey forms to departing teachers over the last three school years, starting from AY 2020-2021 to 2022-2023. The study focuses on the perceptions of departing employees regarding various factors that could influence teacher retention, grounded in Frederick Herzberg's Hygiene and Motivation factors. These identified factors hold the potential to assist the school in retaining proficient teachers by crafting a comprehensive rewards program, enhancing overall satisfaction levels, and deterring them from seeking employment elsewhere. The research methodology involves a descriptive study employing baseline data and the results of an exit survey instrument completed by seventy-two teachers who left during the past three academic years. The findings indicate that more than half of the turnover was due to voluntary resignations (56%), while (44)% were a result of management-initiated separations. Teachers' decisions to leave were generally driven by the accumulation of a number of factors. Among those who resigned, the primary reasons cited were the pursuit of better opportunities, improved work conditions, and higher compensation. Departing teachers generally expressed satisfaction with both motivation and hygiene factors, underscoring the need to make improvements in areas related to professional growth and development, as well as compensation and benefits. The findings suggest that a teacher's decision to stay is contingent on individual motivation, and the institution may consider designing a tailored retention strategy that integrates these insights into the five components of a total rewards program.

Bringing To Light The Characteristics And Difficulties Faced By Female Entrepreneurs In The Garment Industry In The Pursuit Of Sustainable Production Areola, PhD HSG, Eunice Mareth Querol; Natividad, Merlin B; Estebal, Ma. Elena C
Journal of Sustainable Community Development (JSCD) Vol. 6 No. 1 (2024): Journal of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i1.108

The study explored the attributes and challenges faced by Filipino women entrepreneurs in the garment business who have been operating for at least 5 years in select cities in the Philippines. The research aimed to determine the entrepreneurs' attributes, problems and challenges they face, and use the findings to create an entrepreneurial model for business success. The attributes of the women entrepreneurs differed based on factors like age, years in business, marital status, number of children, education level, and whether they dreamed of being an entrepreneur as a child. There were significant differences in their personality traits, goal orientation, appreciation of support networks, and socially responsible attributes when considering these demographic factors. The respondents viewed issues like balancing work/family, risk aversion, negotiation skills, male discrimination, lack of family support and financial constraints as neutral challenges. However, their socially responsible attributes were linked to self/family/social problems, while goal orientation related to marketing/mobility issues. Most respondents considered themselves successful or very successful business owners. The proposed entrepreneurial model emphasizes that successful women entrepreneurs must have: a positive personality, goal orientation, appreciation for networking/teamwork, adherence to ethical practices, responsibility to society/environment, and the ability to balance work/life commitments. The recommendations include strengthening continuing education for entrepreneurs, disseminating information on government support programs, and enhancing gender equality in business lending from banks.

Corporate Social Responsibility Practices of Selected Airline Companies: Inputs for a Sustainable Aviation Service Areola, PhD HSG, Eunice Mareth Querol; Amurao, Gomeriano Vallecer
Journal of Sustainable Community Development (JSCD) Vol. 6 No. 1 (2024): Journal of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i1.116

This paper tries to identify the strategic corporate social responsibility of selected airline companies to ascertain inputs for the creation of a sustainable service delivery, by looking at the implementation level of its corporate social responsibility in the environmental, philanthropic, economic and ethical areas. The study shows that in terms of environmental responsibility, waste segregation has the highest level of practice, while carbon footprint reduction is the lowest. Philanthropic activities participated in by employees is the most frequently practiced among other philanthropic responsibility initiatives, while the provision of scholarship grants is the least practiced. For economic responsibility, the recruitment of diverse talent received the highest mean score indicating it as the most practiced activity, while financial management strategy practices is the most challenged. As far as ethical responsibility is concerned, the practice of honesty is prevalent, while direct stakeholder involvement in planning the manual of ethical operations is almost none. The study also explored whether there was a significant difference in the assessment of CSR strategies between the two groups of respondents. The results indicated that there was a significant difference in the assessments of employees and passengers in terms of environmental, philanthropic, economic, and ethical responsibilities in comparison to management administrators. Moreover, the challenges encountered in the implementation of CSR strategies were identified and ranked, providing insights into the perceived difficulties faced by airline companies in implementing CSR strategies. Based on the findings of the study, recommendations for responding to the challenges of implementing CSR strategies were proposed. These recommendations include additional signage for environmental awareness, ensuring the sustainability of philanthropic activities, crafting financial measures to address constraints, and ensuring sustainable implementation of its manual of operation. The findings and recommendations provides inputs to for a sustainable service delivery and promoting responsible business practices in the airline industry.

Urban Farming Towards Enhancing Food Security in Highly Urbanized Cities in the Philippines, A Community Sustainability Response Areola, PhD HSG, Eunice Mareth Querol; Dacones, Dacones Galit
Journal of Sustainable Community Development (JSCD) Vol. 6 No. 2 (2024): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i2.128

Using comparative data, this study looked at small and medium-scale farming in highly urbanized cities in the Philippines, including community gardens, rooftop farms, and backyard gardens, excluding rural-like or peri-urban farming practices that focus on food production. It highlights the effects on food insecurity, daily spending, and environmental sustainability at the household level without performing life-cycle analysis of agricultural systems. The short-term and local effects of urban farming that looks into the selected cities' social and economic difficulties, and the area's sustainability were highlighted in this study.

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