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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal of Applied Business and Banking (JABB)
Costiana, Sterinalita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategic Management of MSME Individual Company Program by the Ministry of Law and Human Rights Burhan, Muhammad Rahmatul; Costiana, Sterinalita
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14057

Abstract

Indonesia has the largest number of MSMEs in Southeast Asia. Very few of them are legal. The government introduced the Individual Company (Perusahaan Perseorangan) program to address this issue. The highlighted issue is the socialization activities by the Ministry of Law and Human Rights of the Republic of Indonesia. This study aims to assess whether the socialization strategy conducted is well received by MSMEs, as well as its sustainability strategies, and whether this socialization strategy can move MSMEs toward the objectives set by the organization. This study was conducted in the West Nusa Tenggara Province (Nusa Tenggara Timur/NTB) with phenomenological principles, using Interpretative Phenomenological Analysis (IPA) as data analysis by combining two measurements, namely RMT and EPIC Model, which have never been done before in other studies. Based on Relationship Management Theory and the EPIC Model, this study shows that the Ministry of Law and Human Rights applies an attractive and persuasive strategy so that MSMEs understand the objectives it conveys through the socialization of Individual Companies. An ongoing strategy is also carried out to maintain relationships with MSMEs.  Keywords: MSMEs; Management; Strategic Management; Individual Company; Phenomenology
PREFERENSI GEN Z SEBAGAI DETERMINAN MEMILIH BANK SYARIAH INDONESIA KOTA MATARAM Burhan, Muhammad Rahmatul; Costiana, Sterinalita; Liantri, Delvi Cahaya
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 2 (2025): November
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i2.35663

Abstract

Perbankan syariah di Indonesia menghadapi tantangan dalam menarik nasabah, khususnya Generasi Z, meskipun mayoritas penduduk Indonesia beragama Islam. Penelitian ini mengkaji pengaruh reputasi perusahaan, inovasi produk, dan iklan digital terhadap pilihan menabung Generasi Z di Bank Syariah Indonesia (BSI) Kota Mataram. Penelitian menggunakan metode kuantitatif dengan 143 responden Generasi Z yang merupakan nasabah BSI, dipilih melalui simple random sampling menggunakan rumus Lemeshow. Pengumpulan data menggunakan kuesioner dengan skala Likert, dianalisis melalui analisis deskriptif dan regresi linear berganda. Hasil penelitian menunjukkan bahwa inovasi produk dan iklan digital memiliki pengaruh positif dan signifikan terhadap keputusan menabung, dengan koefisien masing-masing 2,343 dan 4,340. Namun, reputasi perusahaan tidak menunjukkan pengaruh signifikan secara parsial. Secara simultan, ketiga variabel menjelaskan 60% varians keputusan menabung (adjusted R² = 0,600). Penelitian menyimpulkan bahwa Generasi Z lebih responsif terhadap aspek tangible seperti fitur produk inovatif dan komunikasi pemasaran digital dibandingkan reputasi perusahaan. BSI perlu memprioritaskan pengembangan fitur teknologi yang user-friendly dan mengintensifkan strategi iklan digital melalui konten media sosial yang engaging untuk menarik nasabah Generasi Z dan memperkuat sektor perbankan syariah. 
Co-Authors Burhan, Muhammad Rahmatul Liantri, Delvi Cahaya