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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Indonesian Journal of Advanced Research (IJAR)
Pasaribu, Rotumiar
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS KAMPANYE #diindonesiaaja OLEH KEMENPAREKRAF DI MEDIA SOSIAL SEBAGAI RESOLUSI KEPARIWISATAAN PADA MASA PANDEMI Pasaribu, Rotumiar
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i2.4183

Abstract

The issue of the pandemic is indeed a concern for every line considering the impact it has had. The tourism sector is no exception, which turned out to be the most influential sector due to the pandemic. The bad and declining sector of the pandemic has an impact on the country's economy. This is especially true for Indonesia, which shows that the highest foreign exchange for the country is the tourism sector. Therefore, the ministry of tourism and creative economy created the #diindonesiaaja campaign as a step to control this economic flow. This study aims to see this campaign activity through Instagram by measuring its suitability based on the 7Cs PR Communications. They are concept, credibility, context, content, clarity, continuity and consistency, channel and capability of the audience. This research uses descriptive qualitative method. This study uses information through social media Instagram with the hashtag #diindonesiaaja as the subject of research and measurement of the Public Relations work program, namely 7'Cs PR Communications as the object of research. The results of the study show that all the concepts of 7’Cs are well applied. Not only that, the response received by the target audience also shows that this campaign has been right on target. Tourists take trips that are only carried out in Indonesia and remain obedient to health protocols. The increasing number of audiences using #diindonesiaaja shows that this campaign is successful. So it can be concluded that the #diindonesiaaja campaign has become a program that is able to invite the target audience to travel so that the economic problems of the tourism sector begin to improve.
Community Participation through Village Tourism Development in Kampung Batik Semarang Pasaribu, Rotumiar; Sulastri, Endang; Wastutiningsih, Sri Peni
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15527

Abstract

The purpose of this research is to explore community participation in the development of Kampung Batik Semarang as a rural tourism destination. This research uses an exploratory qualitative approach. Data collection techniques were carried out through interviews with 11 informants, observation, and documentation from March to July 2025. The Kampung Batik Semarang Tourism Awareness Group (Pokdarwis) is the main actor in mobilizing participation, facilitating communication, and sustaining tourism development. This study concludes that effective village tourism development requires a balance between external support and local autonomy, as well as strengthening democratic processes through bottom-up and horizontal communication models that will ensure a fair distribution of benefits. Pokdarwis in Kampung Batik Semarang shows that empowering the community as active agents in tourism makes a positive contribution, especially for economic and social well-being.
Co-Authors Endang Sulastri Sri Peni Wastutiningsih