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All Journal Journal of Economics, Business, & Accountancy Ventura ABDIMAS NUSANTARA
Vivianti, Ervana
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Maintaining the Performance and Sustainability of MSMEs with E-Commerce: Research during the Covid-19 Pandemic Budiarto, Dekeng Setyo; Vivianti, Ervana; Diansari, Rani Eka
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 3 (2020): December 2020 - March 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i3.2463

Abstract

Even though they have a considerable contribution to economic growth, MSMEs have various business sustainability problems. This study aims to test whether e-commerce, information technology, business network affects performance. Besides, this study also examines the effect of performance on business sustainability. The data were obtained employing a questionnaire given to 193 MSMEs owners in Yogyakarta. This research was conducted during the COVID-19 pandemic so that questionnaires were distributed both online and offline. The analysis results using PLS show that e-commerce and business networks affect performance, while information technology does not affect performance. Furthermore, performance affects the sustainability of SME businesses. This research implies that there is still need for support from the government so that MSMEs can take advantage of e-commerce and expand business networks to survive during the Covid-19 pandemic
Pendampingan Pelatihan Pemasaran Produk UKM Budi Bambu Cendani di masa Pandemi Covid-19 Adhivinna, Vidya Vitta; Eka Diansari, Rani; Ariadi, Febri; Vivianti, Ervana; Dwi Prasiwi, Frida; tri Setianingsih, Anita; Wulandari, Miftah
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2021): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

ABSTRACT The service is held in SMEs Budi Bambu Cendani which is located at Kasongan, Yogyakarta. The actvities of this dedication are coaching, providing advice and assistance in marketing products owned by SMEs. Coaching is carried out to assist SMEs in increasing sales at the national and international levels because there are great opportunities for SMEs to compete globally. The purpose of this dedication is to provide knowledge for SMEs about good marketing and sales during the Covid-19 pandemic in order to survive and increase SMEs income, as well as carry out Tri Dharma activities and strengthen the role of students and lectures in responding to the conditions of problem that occur such as the Covid-19 Pandemic. Keyword: Marketing, Sales, UKM, Pandemic ABSTRAK Pengabdian dilakukan di UKM Budi Bambu Cendani yang beralamat di Kasongan, Yogyakarta. Kegiatan pengabdian dilakukan berupa pembinaan, pemberian saran dan pendampingan dalam memasarkan produk yang dimiliki UKM. Pembinaan dilakukan untuk membantu UKM dalam meningkatkan penjualan di tingkat nasional maupun internasional karena ada peluang besar bagi UKM untuk bisa berkompetisi secara global. Tujuan diadakannya pengabdian ini untuk memberikan pengetahuan bagi UKM tentang pemasaran dan penjualan yang baik di saat pandemi covid-19 agar tetap bertahan dan meningkatkan pendapatan UKM serta melaksanakan kegiatan Tri Dharma dan memperkuat peran mahasiswa dan dosen dalam merespon kondisi permasalahan yang terjadi seperti Pandemi Covid-19. Kata Kunci: Pemasaran, Penjualan, UKM, Pandemi
Co-Authors Ariadi, Febri Budiarto, Dekeng Setyo Diansari, Rani Eka Dwi Prasiwi, Frida Eka Diansari, Rani tri Setianingsih, Anita Vidya Vitta Adhivinna, Vidya Vitta Wulandari, Miftah