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All Journal Jurnal Dinamika Sosial Ekonomi Enrichment: Journal of Multidisciplinary Research and Development
Santosa , Budi
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Environmental Science Health Professions Social Sciences

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The Impact of the Digitalization System for Subsidized Fertilizer Distribution on the Productivity of Rice Farmers in Malang Regency Waluyo, Teguh Hadi; Arvianti , Eri Yusnita; Santosa , Budi
Jurnal Dinamika Sosial Ekonomi Vol. 26 No. 1 (2025): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v26i1.14784

Abstract

This research analyses the impact of digitalising the subsidised fertiliser distribution system on the productivity of rice farmers in Malang Regency. The research was conducted on 484 rice farmers from 33 sub-districts during the period of August-November 2024. The research results show that digitalisation does not have a significant direct impact on rice productivity. However, digitalisation has a positive effect on farmer satisfaction and technology accessibility. Farmers' satisfaction and technology accessibility have proven to play a significant mediating role in the relationship between digitalisation and productivity. The success of digitalising subsidised fertiliser distribution depends on increasing farmer satisfaction through responsive services and improved technology accessibility. The research recommends optimising the role of agricultural extension workers and increasing the involvement of farmer groups to maximise the benefits of the digital system.
The Effect of Greenwashing Perceptions on Green Product Purchasing Decisions: a Case Study on Bottled Drinking Water Consumers Kusnianti, Sri Libri; Sofilda, Eleonora; Santosa , Budi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 3 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i3.403

Abstract

As global awareness of sustainability continues to rise, greenwashing remains a significant obstacle that weakens the credibility of companies' environmental claims. While many businesses have adopted green marketing to support sustainability objectives, deceptive or exaggerated claims still undermine consumer trust and hinder the shift toward responsible consumption. This study aims to analyze the influence of greenwashing perception on the decision to buy green products, by highlighting the mediating role of feelings of betrayal as well as the moderation of environmental responsibility and consumer environmental knowledge. A quantitative approach was used in this study with a cross-sectional design. Data was collected from 300 respondents who consume plastic bottled drinking water in Jakarta using purposive sampling techniques. Data analysis was carried out using the Structural Equation Modeling (SEM) method. The findings reveal that perceptions of greenwashing significantly and negatively affect green purchasing decisions, primarily through the emotional response of perceived betrayal. This feeling serves as a key mediator, decreasing consumers’ willingness to support products seen as insincere in their sustainability messaging. Interestingly, environmental responsibility and knowledge did not moderate this effect.  These results contribute to SDG 12 (Responsible Consumption and Production), and support SDG 13 (Climate Action) by highlighting the importance of honest and transparent sustainability communication. For the bottled water industry, maintaining consistency and transparency between environmental claims and actual practices is essential to earning consumer trust and promoting sustainable consumption
Co-Authors Arvianti , Eri Yusnita Eleonora Sofilda Kusnianti, Sri Libri Teguh Hadi Waluyo