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STRATEGI PENINGKATAN DAYA SAING PEDAGANG PAKAIAN PASAR MUNTILAN DENGAN METODE SWOT Fatikha, Laila Nur
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.390

Abstract

Competition in the business world is increasing, the magnitude of the challenges and obstacles faced by business actors. Competition in the business world is getting tighter marked by the increasing variety of marketing strategies implemented to maintain its business. The purpose of this research was to analyze the marketing strategy applied by clothing traders in Muntilan Market, Magelang. This study uses the SWOT analysis method to help clothing traders in Muntilan Market increase their competitiveness so they can still compete with similar traders. This type of research uses descriptive qualitative, data collection by interview, observation and literature review. Based on the results of internal and external analysis, clothing traders are in an aggressive position (supporting the strategy). The right strategy is to optimize strengths and take advantage of opportunities.
Gerakan Sedekah Sampah dan Minyak Jelantah Sebagai Upaya Peningkatan Kesadaran Lingkungan Masyarakat Desa Tembok Luwung Kecamatan Adiwerna Kabupaten Tegal Koidin, Mohammad; Rizza, Bakhtiar; Alfarez, Rafi; Fatikha, Laila Nur; Darojah, Rofiatun; Multajimah, Silvi Azkia
Profetik: Jurnal Pengabdian Masyarakat Vol. 1 No. 01 (2023): Penguatan Potensi Desa Melalui Pemberdayaan Masyarakat Berbasis Lingkungan Hid
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v1i01.342

Abstract

The Sedekah Garbage and Used Cooking Oil movement is a campaign effort carried out to instill changes in people's behavior to process waste with a religious approach. This study aims to determine the implementation of the Garbage Alms Movement and used cooking oil as an effort to build cultural awareness of the environment. In this study the method used is qualitative with a case study approach. Data analysis techniques use the Miles and Huberman models. Data collection was carried out by means of observation, interviews and documentation. The theoretical foundation in this study is the environmental theology theory of Seyyed Hossein Nasr. The results of the research are the implementation of the Garbage Alms Movement and used cooking oil including outreach, collection of waste from the community, sorting, weighing and reporting. Through the implementation of the Alms Movement and Waste Used Oil Movement, there are types of environmental awareness, namely mechanical awareness and organic awareness. Movement Implementation. Garbage Alms can build environmental awareness in the form of benefits received by people in need, namely the provision of social assistance, and economic empowerment.