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The Influence of Facebook, Youtube and Instagram Social Media Marketing On The Number of Outpatient Visits at UKRIDA Hospital Jakarta Tarumingkeng, Lingkan; Rumambi, Freddy J; Tangkudung, Auderey GD
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5438

Abstract

Currently, many new hospitals are being built in Indonesia, which has led to increased competition in the world of hospitals. To survive, hospitals must increase their efforts to attract customers. UKRIDA Hospital in Jakarta, as a relatively new hospital, has also carried out various marketing efforts to attract patients to visit and seek treatment at UKRIDA Hospital. The very rapid development of digital technology has triggered changes in various aspects of health services, one of which is the marketing aspect, namely by carrying out marketing activities for health facilities and services through social media platforms. UKRIDA Hospital is aware of this development and has carried out marketing efforts on various social media platforms, including Facebook, YouTube and Instagram. This research intends to see how much influence marketing on the three social media platforms has on the number of outpatient visits. This Research on the Influence of Facebook, YouTube and Instagram Social Media Marketing on the Number of Outpatient Visits at UKRIDA Hospital in Jakarta is a quantitative research and the method of analysis used is the Structural Equation Model (SEM) with the SmartPLS program. The sample in this study is 100 UKRIDA Hospital adult outpatients and the research was conducted during the period of September - October 2024, using questionnaires as the data collection technique. Based on research results, Instagram social media marketing is proven to have a significant influence on the number of outpatient visits at UKRIDA Hospital in Jakarta, while Facebook and YouTube did not show a significant influence. The R-Square value obtained was 0.292, which means that apart from Instagram social media marketing, there are still many other factors that influence the number of UKRIDA Hospital outpatient visits.
LEADERSHIP STYLE OF WOMEN IN EDUCATION: A CASE STUDY OF SCHOOLS IN JAKARTA Kristanty, Desy Natalia; Rumambi, Freddy J; Tangkudung, Audrey G; Sompi, Pingkan Luciawati
Sosiohumaniora Vol 28, No 1 (2026): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v28i1.66412

Abstract

This study aims to examine the influence of women leadership styles in educational environments on the character building. The study uses a qualitative approach by comparing the leadership of principals in two junior high schools in the context of character education, namely SMP GIS and SMP Negeri 99 Jakarta. Data were collected through in-depth interviews, observations, and literature studies. Data were analyzed using the Miles & Huberman (1992) approach, which consists of 4 stages, namely: 1) data collection, 2) data reduction, 3) data presentation, and 4) conclusions/verification. The results of the study indicate that women principals: 1) apply a transformational leadership style, 2) become a source of collective inspiration and motivation for teachers and students, and 3) build emotional without losing professional authority. Fundamental differences are seen in the reflection of the success of character application and problem handling. By applying a transformational leadership style, women principals are able to create a conducive educational climate, encouraging the development of character values in students such as responsibility, discipline, empathy, and independence. A transformational leadership style that emphasizes empathy, participation, and inspiration enables women principals to become strong moral role models and shape a positive school culture. This research strengthens the transformational leadership style theoretically and practically, because it is able to address the challenges of character building for the younger generation, especially amidst the dynamics of the digital era and Generation Z culture. Therefore, it is recommended that the Government and Educational Institutions provide greater support to women principals to improve their capabilities.