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Transformasi Iklan Radio Dalam Menselaraskan Promosi dan Layanan Masyarakat Aula, Miftachul; Sutamaji
Communicator: Journal of Communication Vol. 1 No. 2 (2024): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

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Abstract

Important elements are very much needed in completing the creation of advertisements in order to tidy up and make audio more useful and pleasant to listen to. This study aims to find out how to formulate an advertisement editing strategy, how to implement an advertisement editing strategy, and how to evaluate an advertisement editing strategy in developing public services at Radio RSAL FM. This study uses a qualitative methodology derived from an interpretative or subjective approach. This interpretive approach has two variants, namely critical and constructivism. This study departs from a critical approach as with framing analysis in general. With a qualitative methodology that emphasizes more on the issue of depth (quality) of data rather than on the amount (quantity) of data. Based on data in the field, researchers found the fact that Radio RSAL. FM Nganjuk, from the preparation, planning, implementation, and supervision of the delivery of advertisements, has been very effective. Advertising is a form of message delivery like other communication activities. Advertising is a communication process that has important power as a marketing tool in helping to sell goods, provide services, and ideas through certain channels or ideas in a persuasive form.
Gaya Komunikasi Dakwah Ustadz Handy Bonny dalam Membina Spirit Hijrah Anak Muda Miftachul Aula; Sutamaji
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1637

Abstract

This study aims to examine in depth the rhetorical strategies employed by Ustadz Handy Bonny in fostering the spirit of hijrah (spiritual migration) among youth through the Endikat Teman Hijrah community in Bandung. The growing hijrah phenomenon among young people highlights the need for a da'wah approach that is adaptive, communicative, and aligned with contemporary youth culture and lifestyle. This research uses a qualitative method with a case study approach, utilizing in-depth interviews, participatory observation, and documentation as data collection techniques. The findings reveal that Ustadz Handy Bonny successfully established effective da'wah communication through the use of casual language, popular diction, structured message delivery, and emotional engagement with the audience. The Endikat Teman Hijrah community serves as a supportive social space for the spiritual transformation of youth through a variety of religious and social activities presented in an engaging and relatable manner. The rhetorical approach applied by Ustadz Handy Bonny not only captures attention but also inspires behavioral and attitudinal change, particularly in cultivating a collective spirit of hijrah among young people. This study recommends the enhancement of rhetorical competencies among preachers to ensure that da'wah messages are more acceptable, understandable, and internalized by the younger generation.
Gaya Komunikasi Dakwah Ustadz Handy Bonny dalam Membina Spirit Hijrah Anak Muda Miftachul Aula; Sutamaji
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1637

Abstract

This study aims to examine in depth the rhetorical strategies employed by Ustadz Handy Bonny in fostering the spirit of hijrah (spiritual migration) among youth through the Endikat Teman Hijrah community in Bandung. The growing hijrah phenomenon among young people highlights the need for a da'wah approach that is adaptive, communicative, and aligned with contemporary youth culture and lifestyle. This research uses a qualitative method with a case study approach, utilizing in-depth interviews, participatory observation, and documentation as data collection techniques. The findings reveal that Ustadz Handy Bonny successfully established effective da'wah communication through the use of casual language, popular diction, structured message delivery, and emotional engagement with the audience. The Endikat Teman Hijrah community serves as a supportive social space for the spiritual transformation of youth through a variety of religious and social activities presented in an engaging and relatable manner. The rhetorical approach applied by Ustadz Handy Bonny not only captures attention but also inspires behavioral and attitudinal change, particularly in cultivating a collective spirit of hijrah among young people. This study recommends the enhancement of rhetorical competencies among preachers to ensure that da'wah messages are more acceptable, understandable, and internalized by the younger generation.