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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Az-Zahra: Journal of Gender and Family Studies
Mulia Ardi
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Religion Agriculture, Biological Sciences & Forestry Humanities Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Potret Gerakan Pemberdayaan Perempuan pada Kelompok Yasinan di Desa Winong Perspektif Feminisme Fatimah Mernissi Setiabudi, Moh. Nuzul; Mulia Ardi
Az-Zahra: Journal of Gender and Family Studies Vol. 5 No. 2 (2025): June 2025
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v5i2.33724

Abstract

This article discusses the shifting gender roles in religious practices traditionally dominated by men, a phenomenon that often triggers inequality. This situation has led to the emergence of the yasinan movement, a women's initiative that serves as a form of emancipation and a rejection of the marginalization of their roles in socio-religious spaces. This descriptive qualitative research adopts a case study approach on the yasinan women's congregation in Winong Village, Tulungagung Regency. Data were collected through participant observation, in-depth interviews, and literature review. The analysis was conducted using a hermeneutic-philosophical method, with the feminist perspective of Fatima Mernissi as the main analytical framework. The findings reveal two crucial points. First, Fatima Mernissi’s thought opens up new interpretative spaces for gender equality, highlighting the urgency for women to fight for their rights in order to achieve equality and justice in religious and cultural spheres. Second, the yasinan activities in Winong Village significantly reconstruct traditional religious practices as a gateway toward gender equality, particularly through informal education and the strengthening of women’s rights awareness. This study implies that community-based religious movements led by women have great potential as agents of social change, challenging patriarchal norms and promoting gender equality from the grassroots level within a deeply rooted cultural context.
Penguatan Digital Marketing dan E-commerce Untuk Perluasan Pasar Rajawali Snack Eka Saputra, Rendi; Maulinda Mieni Saputri; Ensi Dwi Nanda; Mulia Ardi
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3719

Abstract

Pengabdian ini bertujuan untuk meningkatkan jangkauan pasar dan kapasitas penjualan Rajawali Snack melalui implementasi strategi pemasaran digital dan pemanfaatan e-commerce. Rajawali Snack, sebagai usaha mikro, kecil, dan menengah (UMKM) yang berfokus pada keripik singkong, menghadapi tantangan dalam memperluas pasar di tengah persaingan yang ketat dan keterbatasan promosi. Pendekatan pengabdian dilakukan melalui pendampingan teknis, dan implementasi langsung strategi digital marketing, termasuk pemasaran konten dan pengelolaan toko online pada platform e-commerce. Temuan utama dalam pengabdian ini menunjukkan adanya peningkatan signifikan dalam visibilitas online Rajawali Snack, yang tercermin dari peningkatan interaksi di media sosial dan pertumbuhan jumlah pengikut. Selain itu, kapasitas penjualan secara online juga mengalami kenaikan, ditandai dengan mulai masuknya pesanan dari luar daerah domisili usaha. Hasil temuan utama dalam pengabdian ini mengindikasikan bahwa digital marketing dan e-commerce memiliki potensi besar dalam membuka akses pasar yang lebih luas bagi UMKM. Hasil penelitian terhadap pelaku usaha Rajawali Snack meliputi penyusunan strategi konten digital yang menarik, optimalisasi platform media sosial sebagai alat promosi efektif, dan pemanduan dalam pembuatan serta pengelolaan akun e-commerce. Selain itu, peneliti juga memberikan bimbingan terkait analisis data penjualan online untuk pengambilan keputusan strategis di masa mendatang. Kata Kunci: Digital Marketing, E-commerce, Perluasan Pasar dan Rajawali Snack
Co-Authors Eka Saputra, Rendi Ensi Dwi Nanda Maulinda Mieni Saputri Setiabudi, Moh. Nuzul