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All Journal Syntax Idea Eduvest - Journal of Universal Studies
Karlina Amini, Nanda Alya
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Menakar Respon Pengguna Instagram terhadap Program “Mata Najwa” Melalui Sisi dan Pandangan Politik Zuhri, Saifuddin; Amananda, Irvia; Karlina Amini, Nanda Alya; Angellia, Tiara Febri
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v3i3.1093

Abstract

This study aims to find out how the program 'Mata Najwa' is responded by Instagram users as an educational program from the Political side which is a bridge to deliver information and connect people and government. This type of research used in this study is quantitative that uses the Use and Gratification approach and is carried out using the Instagram Polling feature. In this study, the total respondents are 258 Instagram users. The results of this study indicate that the program has responded well, is considered to educate the people well, and is expected to always be there and broadcast. Most of the respondents thought the 'Mata Najwa' program was used as a reference to attend the news that was being discussed hotly. Based on the results of the study showed that Mata Najwa has a positive image and educational value in the eyes of Instagram users.
Personal Branding Strategies Of The Deputy Mayor Of Surabaya Through The Instagram Account @Cakj1 Karlina Amini, Nanda Alya; Arianto, Irwan Dwi
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1187

Abstract

Competition is becoming tougher, and the easy and fast use of social media has made people more dependent on it. The ease of accessing Instagram social media has made Cak Ji, the Deputy Mayor of Surabaya. He routinely documents his daily activities through photos and videos and uploads them to his personal Instagram account. Researchers seek to analyze the video and photo content uploaded by the individual on their Instagram account, from February 26, 2021, to February 26, 2022. The aim is to determine whether the image displayed is in line with the actual personality or merely a portrayal done to meet content needs on the platform. This study uses the concept of personal branding, particularly through the application of The Eight Laws Of Personal Branding developed. The research method used is qualitative research with a descriptive qualitative approach. In collecting data, the method used is documentation. Data analysis uses the model of data reduction, data presentation stage, and conclusion drawing or verification stage, by interpreting and analyzing the existing data based on the theory used by researchers to draw conclusions. From the research conducted on the Instagram account @Cakj1, it can be shown that Cak Ji's personal branding fulfills the eight main concepts of personal branding by Peter Montonya, namely: 1. (The Law of Specialization), 2.(The Law of Leadership), 3. (The Law of Personality), 4. (The Law of Distinctiveness), 5.(The Law of Visibility), 6. (The Law of Unity), 7. (The Law of Persistence), 8. (The Law of Goodwill).
Co-Authors Amananda, Irvia Angellia, Tiara Febri Arianto, Irwan Dwi Krisna Rendi Awalludin Saifuddin Zuhri